Audiobooks in Sweden

How to use the material

This post for social media is about audiobooks being popular in Sweden and the Swedish company Storytel. It can be used on its own or as a part of the toolkit Between the lines.

Please make sure to always include the name of the photographer when using photos.

Photos

A woman listening to a book.
Go to press.storytel.com

Storytel press photos

Captions

Do Swedes read with their ears? 🎧📖

Quite often, they do! According to recent surveys, two out of ten Swedes have listened to audiobooks during the last year via platforms such as Storytel, Nextory, and BookBeat. Crime fiction is the most popular genre among these listeners. 🕵️

Storytel is not only Sweden's most used audiobook service, but it's also one of the world's biggest audiobook and e-streaming services. 🌏🇸🇪 Its headquarters remain in Stockholm, where the business began in 2005.

What kind o book consumer are you, the reader or the listener? Or a bit of both? 👀🎧📚

{
    "slug": "audiobooks-and-storytel",
    "type": "MaterialCollection",
    "theme": "theme-light",
    "pageProps": {
        "appProps": {
            "socialMediaUrls": {
                "facebook": null,
                "twitter": null,
                "messenger": null,
                "vk": null,
                "spotify": null,
                "instagram": null,
                "whatsapp": null,
                "youtube": null,
                "telegram": null,
                "__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
            },
            "cookieSettings": {
                "cookieBanner": {
                    "bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
                    "bannerTitle": "<p><strong>Cookies</strong></p>\n",
                    "__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
                },
                "settingsButtonText": "Cookie-settings",
                "settingsConfirmButtonText": "Confirm settings",
                "settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
                "acceptButtonText": "Accept all cookies",
                "categories": [
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_essentials",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": null,
                        "text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
                        "title": "Necessary",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    },
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_statistics",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": true,
                        "text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
                        "title": "Statistics and analytics",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    }
                ],
                "__typename": "SwedenSettings_SiSettings_CookieSettings"
            },
            "fallBackImage": {
                "src": null,
                "alt": "",
                "height": 0,
                "width": 0,
                "title": null,
                "caption": ""
            },
            "articleAuthorSettings": {
                "textBeforeDate": "Published at"
            },
            "shareWidgetSettings": {
                "headerText": null,
                "shareButtonIconProps": [],
                "copyText": null,
                "afterCopyText": null,
                "failedToCopyText": null
            },
            "navBarSettings": {
                "navBarLogos": {
                    "mainLogo": null,
                    "mainLogoAriaLabel": "Sharing sweden logo",
                    "darkTextLogo": null,
                    "lightTextLogo": null
                },
                "navigationLabels": {
                    "toggleMenuLabel": null,
                    "toggleSearchLabel": null
                }
            },
            "menu": {
                "selectLabel": null,
                "selectGroupLabel": null,
                "selectOptions": [],
                "linkGroup": [
                    [
                        {
                            "link": {
                                "title": "About Sharing Sweden",
                                "url": "https://cms.sharingsweden.se/about-sharing-sweden",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Contact",
                                "url": "https://cms.sharingsweden.se/contact",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "FAQ",
                                "url": "https://cms.sharingsweden.se/faq",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ],
                    [
                        {
                            "link": {
                                "title": "News",
                                "url": "https://cms.sharingsweden.se/news",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Newsletter",
                                "url": "https://cms.sharingsweden.se/newsletter",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Financial support",
                                "url": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ],
                    [
                        {
                            "link": {
                                "title": "Accessibility",
                                "url": "https://cms.sharingsweden.se/accessibility",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Cookies policy",
                                "url": "https://cms.sharingsweden.se/cookie-policy",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Terms and conditions of use",
                                "url": "https://cms.sharingsweden.se/terms-and-conditions/",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ]
                ],
                "iconLinks": [],
                "mainMenuContent": [
                    {
                        "id": 250,
                        "href": "/the-sweden-brand/",
                        "title": "The Sweden brand",
                        "subMenuItems": [
                            {
                                "id": 255,
                                "href": "/the-sweden-brand/brand-strategy/",
                                "title": "The brand of Sweden as a strategic asset",
                                "subMenuItems": []
                            },
                            {
                                "id": 329,
                                "href": "/the-sweden-brand/the-image-of-sweden-abroad/",
                                "title": "The image of Sweden abroad",
                                "subMenuItems": []
                            },
                            {
                                "id": 2392,
                                "href": "/the-sweden-brand/brand-visual-identity/",
                                "title": "Brand visual identity",
                                "subMenuItems": [
                                    {
                                        "id": 328,
                                        "href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
                                        "title": "How to use the identity"
                                    },
                                    {
                                        "id": 327,
                                        "href": "/the-sweden-brand/brand-visual-identity/design-principles/",
                                        "title": "Design principles"
                                    },
                                    {
                                        "id": 326,
                                        "href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
                                        "title": "Logo and other brand marks"
                                    },
                                    {
                                        "id": 325,
                                        "href": "/the-sweden-brand/brand-visual-identity/colour/",
                                        "title": "Colour"
                                    },
                                    {
                                        "id": 324,
                                        "href": "/the-sweden-brand/brand-visual-identity/accessibility/",
                                        "title": "Accessibility"
                                    },
                                    {
                                        "id": 323,
                                        "href": "/the-sweden-brand/brand-visual-identity/typography/",
                                        "title": "Typography"
                                    },
                                    {
                                        "id": 322,
                                        "href": "/the-sweden-brand/brand-visual-identity/grid/",
                                        "title": "Grid"
                                    },
                                    {
                                        "id": 321,
                                        "href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
                                        "title": "Tone of motion"
                                    },
                                    {
                                        "id": 320,
                                        "href": "/the-sweden-brand/brand-visual-identity/illustration/",
                                        "title": "Illustration"
                                    },
                                    {
                                        "id": 319,
                                        "href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
                                        "title": "Graphic element"
                                    },
                                    {
                                        "id": 318,
                                        "href": "/the-sweden-brand/brand-visual-identity/best-practice/",
                                        "title": "Best practice"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "id": 241,
                        "href": "/promotional-material/",
                        "title": "Promotional material",
                        "subMenuItems": [
                            {
                                "id": 247,
                                "href": "/promotional-material/trade-and-talent/",
                                "title": "Trade and talent",
                                "subMenuItems": []
                            },
                            {
                                "id": 244,
                                "href": "/promotional-material/culture-and-lifestyle/",
                                "title": "Culture and lifestyle",
                                "subMenuItems": []
                            },
                            {
                                "id": 243,
                                "href": "/promotional-material/democracy-and-governance/",
                                "title": "Democracy and governance",
                                "subMenuItems": []
                            },
                            {
                                "id": 246,
                                "href": "/promotional-material/the-swedish-film-selection/",
                                "title": "The Swedish film selection",
                                "subMenuItems": []
                            },
                            {
                                "id": 245,
                                "href": "/promotional-material/image-bank-sweden/",
                                "title": "Image Bank Sweden",
                                "subMenuItems": []
                            },
                            {
                                "id": 242,
                                "href": "/promotional-material/toolkits-social-media-video-and-more/",
                                "title": "All toolkits, social media, video and more",
                                "subMenuItems": []
                            }
                        ]
                    },
                    {
                        "id": 291,
                        "href": "/calendar/",
                        "title": "Calendar",
                        "subMenuItems": []
                    }
                ]
            },
            "footer": {
                "copyright": "Copyright © 2023 Swedish Institute",
                "linkGroup": [
                    [
                        {
                            "href": "https://cms.sharingsweden.se/about-sharing-sweden",
                            "name": "About Sharing Sweden"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/contact",
                            "name": "Contact"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/faq",
                            "name": "FAQ"
                        }
                    ],
                    [
                        {
                            "href": "https://cms.sharingsweden.se/news",
                            "name": "News"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/newsletter",
                            "name": "Newsletter"
                        },
                        {
                            "href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                            "name": "Financial support"
                        }
                    ],
                    [
                        {
                            "href": "https://cms.sharingsweden.se/accessibility",
                            "name": "Accessibility"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/cookie-policy",
                            "name": "Cookies policy"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/terms-and-conditions/",
                            "name": "Terms and conditions of use"
                        }
                    ]
                ],
                "logos": [
                    {
                        "ariaLabel": "Link to sweden.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://sweden.se/"
                            },
                            "imageProps": {
                                "src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
                                "alt": null,
                                "height": null,
                                "width": null
                            }
                        }
                    },
                    {
                        "ariaLabel": "Link to si.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://si.se/"
                            },
                            "imageProps": {
                                "src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
                                "alt": null,
                                "height": null,
                                "width": null
                            }
                        }
                    }
                ]
            },
            "skipToContent": null,
            "cookieLabel": null,
            "previousSlideLabel": null,
            "nextSlideLabel": null,
            "toolkitApplyButtonText": null,
            "searchFilterProps": {
                "topic": "Topic",
                "format": "Format",
                "topicFilters": [
                    {
                        "item": "Arts & design"
                    },
                    {
                        "item": "Business & entrepreneurship"
                    },
                    {
                        "item": "Celebrations"
                    },
                    {
                        "item": "Children & youth"
                    },
                    {
                        "item": "Democracy"
                    },
                    {
                        "item": "Food"
                    },
                    {
                        "item": "Gender equality"
                    },
                    {
                        "item": "History"
                    },
                    {
                        "item": "Innovation"
                    },
                    {
                        "item": "LGBTQI+"
                    },
                    {
                        "item": "Society"
                    },
                    {
                        "item": "Sports"
                    },
                    {
                        "item": "Study & research"
                    },
                    {
                        "item": "Sustainability"
                    },
                    {
                        "item": "Sweden in general"
                    }
                ],
                "formatFilters": [
                    {
                        "item": "Toolkit"
                    },
                    {
                        "item": "Feature film"
                    },
                    {
                        "item": "Exhibition"
                    },
                    {
                        "item": "Presentations"
                    },
                    {
                        "item": "Print materials"
                    },
                    {
                        "item": "Quizzes"
                    },
                    {
                        "item": "Social media content"
                    },
                    {
                        "item": "Templates"
                    },
                    {
                        "item": "Video"
                    }
                ],
                "languageOptions": [
                    "albanian",
                    "arabic",
                    "armenian",
                    "bosnian",
                    "chinese",
                    "croatian",
                    "cypriot greek",
                    "english",
                    "estonian",
                    "filipino",
                    "french",
                    "georgian",
                    "german",
                    "italian",
                    "japanese",
                    "korean",
                    "latvian",
                    "lithuanian",
                    "macedonian",
                    "polish",
                    "portuguese",
                    "russian",
                    "slovenian",
                    "spanish",
                    "swedish",
                    "thai",
                    "turkish",
                    "vietnamese"
                ]
            },
            "searchComponentData": {
                "searchComponent": {
                    "beforeQuery": null,
                    "afterQuery": null,
                    "preResultText": null,
                    "afterResultText": null
                },
                "searchField": {
                    "placeholder": "Search social media, video, toolkits and more",
                    "submitButtonText": "Search",
                    "label": "search",
                    "searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
                },
                "hijackData": []
            }
        },
        "post": {
            "uri": "/materials/audiobooks-and-storytel/",
            "seo": {
                "head": "<!-- This site is optimized with the Yoast SEO plugin v23.8 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"According to recent surveys, two out of ten Swedes have listened to audiobooks during the last year.\" />\n<link rel=\"canonical\" href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/audiobooks-and-storytel/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Audiobooks in Sweden - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"According to recent surveys, two out of ten Swedes have listened to audiobooks during the last year.\" />\n<meta property=\"og:url\" content=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/audiobooks-and-storytel/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-07-02T08:47:49+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F07%2Fgenrebilder-storytel_64b10244d2cc6.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1500\" />\n\t<meta property=\"og:image:height\" content=\"1000\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/audiobooks-and-storytel/\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/audiobooks-and-storytel/\",\"name\":\"Audiobooks in Sweden - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/audiobooks-and-storytel/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/audiobooks-and-storytel/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2023/07/genrebilder-storytel_64b10244d2cc6.jpg\",\"datePublished\":\"2024-06-24T07:14:17+00:00\",\"dateModified\":\"2024-07-02T08:47:49+00:00\",\"description\":\"According to recent surveys, two out of ten Swedes have listened to audiobooks during the last year.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/audiobooks-and-storytel/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/audiobooks-and-storytel/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F07%2Fgenrebilder-storytel_64b10244d2cc6.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F07%2Fgenrebilder-storytel_64b10244d2cc6.jpg&w=1200&q=90\",\"width\":1200,\"height\":800,\"caption\":\"Photo: Storytel\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
                "shareUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/materials/audiobooks-and-storytel/",
                "title": "Audiobooks in Sweden - Sharing Sweden"
            },
            "date": "2024-06-24T09:14:17",
            "type": "MaterialCollection",
            "breadcrumbs": [
                {
                    "title": "Start",
                    "href": "/",
                    "isCurrentPage": false
                },
                {
                    "title": "Promotional material",
                    "href": "/promotional-material/",
                    "isCurrentPage": false
                },
                {
                    "title": "Toolkits, social media, video and more",
                    "href": "/promotional-material/toolkits-social-media-video-and-more/",
                    "isCurrentPage": false
                },
                {
                    "title": "Audiobooks in Sweden",
                    "href": "/materials/audiobooks-and-storytel/",
                    "isCurrentPage": true
                }
            ],
            "searchPage": null,
            "featuredMedia": {
                "imageBlockProps": {
                    "imageProps": {
                        "src": "https://cms.sharingsweden.se/app/uploads/2023/07/genrebilder-storytel_64b10244d2cc6.jpg",
                        "alt": "A woman listening to a book.",
                        "title": "genrebilder-storytel_64b10244d2cc6",
                        "height": 1000,
                        "width": 1500,
                        "caption": "Photo: Storytel"
                    },
                    "caption": "Photo: Storytel"
                },
                "embedDataProps": null
            },
            "featuredImage": {
                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/genrebilder-storytel_64b10244d2cc6.jpg",
                "alt": "A woman listening to a book.",
                "title": "genrebilder-storytel_64b10244d2cc6",
                "height": 1000,
                "width": 1500,
                "caption": "Photo: Storytel"
            },
            "title": "Audiobooks in Sweden",
            "subHeading": null,
            "slug": "audiobooks-and-storytel",
            "toolkitData": [],
            "eventData": [],
            "sidebarMenu": [],
            "rows": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the material"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "This post for social media is about audiobooks being popular in Sweden and the Swedish company Storytel. It can be used on its own or as a part of the toolkit&nbsp;<a href=\"https://cms.sharingsweden.se/toolkit/between-the-lines\">Between the lines</a>."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Please make sure to always include the name of the photographer when using photos."
                        },
                        {
                            "type": "materials-block",
                            "heading": "Photos",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 1101,
                                    "downloadTitle": "Between the lines Storytel post",
                                    "title": "Storytel press photos",
                                    "format": "",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/07/genrebilder-storytel_64b10244d2cc6.jpg",
                                        "alt": "A woman listening to a book."
                                    },
                                    "download": false,
                                    "buttonText": "Go to press.storytel.com",
                                    "hidePopup": null,
                                    "mediaLink": "https://press.storytel.com/page/genre-pictures/"
                                }
                            ]
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Captions"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Do Swedes read with their ears? 🎧📖<br><br>Quite often, they do! According to recent surveys, two out of ten Swedes have listened to audiobooks during the last year via platforms such as Storytel, Nextory, and BookBeat. Crime fiction is the most popular genre among these listeners. 🕵️<br><br>Storytel is not only Sweden's most used audiobook service, but it's also one of the world's biggest audiobook and e-streaming services. 🌏🇸🇪 Its headquarters remain in Stockholm, where the business began in 2005.<br><br>What kind o book consumer are you, the reader or the listener? Or a bit of both? 👀🎧📚"
                        },
                        {
                            "type": "material-collections-block",
                            "heading": "Related content",
                            "materialCollectionsList": [
                                {
                                    "title": "5 Swedish book tips",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/07/helena_wahlman-relaxed_reading-3098.jpg",
                                        "alt": "A person reading by the waterfront",
                                        "height": 1647,
                                        "width": 2480,
                                        "title": "helena_wahlman-relaxed_reading-3098",
                                        "caption": "Photo: Helena Wahlman/imagebank.sweden.se"
                                    },
                                    "href": "/materials/5-swedish-book-tips/"
                                },
                                {
                                    "title": "World’s first solar powered headphones",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/01/Urbanista-clean.jpg",
                                        "alt": "",
                                        "height": 720,
                                        "width": 400,
                                        "title": "Urbanista clean",
                                        "caption": ""
                                    },
                                    "href": "/materials/worlds-first-solar-powered-headphones/"
                                },
                                {
                                    "title": "Henning Mankell’s Wallander crime novels and Ystad",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/10/Skarmbild-2023-10-05-164128.jpg",
                                        "alt": "",
                                        "height": 856,
                                        "width": 1285,
                                        "title": "Skärmbild 2023-10-05 164128",
                                        "caption": ""
                                    },
                                    "href": "/materials/detective-kurt-wallander-the-protagonist-of-henning-mankells-world-famous-crime-novels/"
                                }
                            ]
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "blocks": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the material"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "This post for social media is about audiobooks being popular in Sweden and the Swedish company Storytel. It can be used on its own or as a part of the toolkit&nbsp;<a href=\"https://cms.sharingsweden.se/toolkit/between-the-lines\">Between the lines</a>."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Please make sure to always include the name of the photographer when using photos."
                        },
                        {
                            "type": "materials-block",
                            "heading": "Photos",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 1101,
                                    "downloadTitle": "Between the lines Storytel post",
                                    "title": "Storytel press photos",
                                    "format": "",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/07/genrebilder-storytel_64b10244d2cc6.jpg",
                                        "alt": "A woman listening to a book."
                                    },
                                    "download": false,
                                    "buttonText": "Go to press.storytel.com",
                                    "hidePopup": null,
                                    "mediaLink": "https://press.storytel.com/page/genre-pictures/"
                                }
                            ]
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Captions"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Do Swedes read with their ears? 🎧📖<br><br>Quite often, they do! According to recent surveys, two out of ten Swedes have listened to audiobooks during the last year via platforms such as Storytel, Nextory, and BookBeat. Crime fiction is the most popular genre among these listeners. 🕵️<br><br>Storytel is not only Sweden's most used audiobook service, but it's also one of the world's biggest audiobook and e-streaming services. 🌏🇸🇪 Its headquarters remain in Stockholm, where the business began in 2005.<br><br>What kind o book consumer are you, the reader or the listener? Or a bit of both? 👀🎧📚"
                        },
                        {
                            "type": "material-collections-block",
                            "heading": "Related content",
                            "materialCollectionsList": [
                                {
                                    "title": "5 Swedish book tips",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/07/helena_wahlman-relaxed_reading-3098.jpg",
                                        "alt": "A person reading by the waterfront",
                                        "height": 1647,
                                        "width": 2480,
                                        "title": "helena_wahlman-relaxed_reading-3098",
                                        "caption": "Photo: Helena Wahlman/imagebank.sweden.se"
                                    },
                                    "href": "/materials/5-swedish-book-tips/"
                                },
                                {
                                    "title": "World’s first solar powered headphones",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/01/Urbanista-clean.jpg",
                                        "alt": "",
                                        "height": 720,
                                        "width": 400,
                                        "title": "Urbanista clean",
                                        "caption": ""
                                    },
                                    "href": "/materials/worlds-first-solar-powered-headphones/"
                                },
                                {
                                    "title": "Henning Mankell’s Wallander crime novels and Ystad",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/10/Skarmbild-2023-10-05-164128.jpg",
                                        "alt": "",
                                        "height": 856,
                                        "width": 1285,
                                        "title": "Skärmbild 2023-10-05 164128",
                                        "caption": ""
                                    },
                                    "href": "/materials/detective-kurt-wallander-the-protagonist-of-henning-mankells-world-famous-crime-novels/"
                                }
                            ]
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "calendarItems": [],
            "extra": {
                "content": {
                    "__typename": "MaterialCollection",
                    "slug": "audiobooks-and-storytel",
                    "uri": "/materials/audiobooks-and-storytel/",
                    "date": "2024-06-24T09:14:17",
                    "databaseId": 19518,
                    "breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"Promotional material\",\"href\":\"\\/promotional-material\\/\",\"isCurrentPage\":false},{\"title\":\"Toolkits, social media, video and more\",\"href\":\"\\/promotional-material\\/toolkits-social-media-video-and-more\\/\",\"isCurrentPage\":false},{\"title\":\"Audiobooks in Sweden\",\"href\":\"\\/materials\\/audiobooks-and-storytel\\/\",\"isCurrentPage\":true}]",
                    "seo": {
                        "opengraphUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/materials/audiobooks-and-storytel/",
                        "title": "Audiobooks in Sweden - Sharing Sweden",
                        "__typename": "PostTypeSEO"
                    },
                    "title": "Audiobooks in Sweden",
                    "featuredImage": {
                        "node": {
                            "mediaDetails": {
                                "height": 1000,
                                "width": 1500,
                                "__typename": "MediaDetails"
                            },
                            "title": "genrebilder-storytel_64b10244d2cc6",
                            "uri": "/material/between-the-lines-storytel/genrebilder-storytel_64b10244d2cc6/",
                            "altText": "A woman listening to a book.",
                            "caption": "Photo: Storytel",
                            "sourceUrl": "https://cms.sharingsweden.se/app/uploads/2023/07/genrebilder-storytel_64b10244d2cc6.jpg",
                            "__typename": "MediaItem"
                        },
                        "__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
                    },
                    "blocks": [
                        {
                            "name": "sweden-tsw/article-row",
                            "__typename": "SwedenTswArticleRowBlock",
                            "attributes": {
                                "reverseColumnOrderOnMobile": false,
                                "__typename": "SwedenTswArticleRowBlockAttributes"
                            },
                            "innerBlocks": [
                                {
                                    "name": "sweden-tsw/left-column",
                                    "innerBlocks": [],
                                    "__typename": "SwedenTswLeftColumnBlock"
                                },
                                {
                                    "name": "sweden-tsw/right-column",
                                    "innerBlocks": [
                                        {
                                            "name": "core/heading",
                                            "attributes": {
                                                "level": 2,
                                                "anchor": "",
                                                "content": "How to use the material",
                                                "__typename": "CoreHeadingBlockAttributes"
                                            },
                                            "__typename": "CoreHeadingBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "This post for social media is about audiobooks being popular in Sweden and the Swedish company Storytel. It can be used on its own or as a part of the toolkit&nbsp;<a href=\"https://cms.sharingsweden.se/toolkit/between-the-lines\">Between the lines</a>.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Please make sure to always include the name of the photographer when using photos.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "acf/materials-block",
                                            "attributes": {
                                                "data": "{\"heading\":\"Photos\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"1101\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
                                                "__typename": "AcfMaterialsBlockAttributes"
                                            },
                                            "__typename": "AcfMaterialsBlock",
                                            "heading": "Photos",
                                            "firstMaterialFullwidth": false,
                                            "materialList": [
                                                {
                                                    "id": 1101,
                                                    "downloadTitle": "Between the lines Storytel post",
                                                    "title": "Storytel press photos",
                                                    "format": "",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/07/genrebilder-storytel_64b10244d2cc6.jpg",
                                                        "alt": "A woman listening to a book."
                                                    },
                                                    "download": false,
                                                    "buttonText": "Go to press.storytel.com",
                                                    "hidePopup": null,
                                                    "mediaLink": "https://press.storytel.com/page/genre-pictures/"
                                                }
                                            ]
                                        },
                                        {
                                            "name": "core/heading",
                                            "attributes": {
                                                "level": 2,
                                                "anchor": "",
                                                "content": "Captions",
                                                "__typename": "CoreHeadingBlockAttributes"
                                            },
                                            "__typename": "CoreHeadingBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Do Swedes read with their ears? 🎧📖<br><br>Quite often, they do! According to recent surveys, two out of ten Swedes have listened to audiobooks during the last year via platforms such as Storytel, Nextory, and BookBeat. Crime fiction is the most popular genre among these listeners. 🕵️<br><br>Storytel is not only Sweden's most used audiobook service, but it's also one of the world's biggest audiobook and e-streaming services. 🌏🇸🇪 Its headquarters remain in Stockholm, where the business began in 2005.<br><br>What kind o book consumer are you, the reader or the listener? Or a bit of both? 👀🎧📚",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "acf/material-collections-block",
                                            "attributes": {
                                                "data": "{\"heading\":\"Related content\",\"_heading\":\"field_64660c568b7c9\",\"selectedMaterialCollections\":[\"19851\",\"9841\",\"4437\"],\"_selectedMaterialCollections\":\"field_64660c568b836\"}",
                                                "__typename": "AcfMaterialCollectionsBlockAttributes"
                                            },
                                            "__typename": "AcfMaterialCollectionsBlock",
                                            "heading": "Related content",
                                            "materialCollectionsList": [
                                                {
                                                    "title": "5 Swedish book tips",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/07/helena_wahlman-relaxed_reading-3098.jpg",
                                                        "alt": "A person reading by the waterfront",
                                                        "height": 1647,
                                                        "width": 2480,
                                                        "title": "helena_wahlman-relaxed_reading-3098",
                                                        "caption": "Photo: Helena Wahlman/imagebank.sweden.se"
                                                    },
                                                    "href": "/materials/5-swedish-book-tips/"
                                                },
                                                {
                                                    "title": "World’s first solar powered headphones",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/01/Urbanista-clean.jpg",
                                                        "alt": "",
                                                        "height": 720,
                                                        "width": 400,
                                                        "title": "Urbanista clean",
                                                        "caption": ""
                                                    },
                                                    "href": "/materials/worlds-first-solar-powered-headphones/"
                                                },
                                                {
                                                    "title": "Henning Mankell’s Wallander crime novels and Ystad",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/10/Skarmbild-2023-10-05-164128.jpg",
                                                        "alt": "",
                                                        "height": 856,
                                                        "width": 1285,
                                                        "title": "Skärmbild 2023-10-05 164128",
                                                        "caption": ""
                                                    },
                                                    "href": "/materials/detective-kurt-wallander-the-protagonist-of-henning-mankells-world-famous-crime-novels/"
                                                }
                                            ]
                                        }
                                    ],
                                    "__typename": "SwedenTswRightColumnBlock"
                                }
                            ]
                        }
                    ],
                    "yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v23.8 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"According to recent surveys, two out of ten Swedes have listened to audiobooks during the last year.\" />\n<link rel=\"canonical\" href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/audiobooks-and-storytel/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Audiobooks in Sweden - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"According to recent surveys, two out of ten Swedes have listened to audiobooks during the last year.\" />\n<meta property=\"og:url\" content=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/audiobooks-and-storytel/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-07-02T08:47:49+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F07%2Fgenrebilder-storytel_64b10244d2cc6.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1500\" />\n\t<meta property=\"og:image:height\" content=\"1000\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/audiobooks-and-storytel/\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/audiobooks-and-storytel/\",\"name\":\"Audiobooks in Sweden - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/audiobooks-and-storytel/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/audiobooks-and-storytel/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2023/07/genrebilder-storytel_64b10244d2cc6.jpg\",\"datePublished\":\"2024-06-24T07:14:17+00:00\",\"dateModified\":\"2024-07-02T08:47:49+00:00\",\"description\":\"According to recent surveys, two out of ten Swedes have listened to audiobooks during the last year.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/audiobooks-and-storytel/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/audiobooks-and-storytel/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F07%2Fgenrebilder-storytel_64b10244d2cc6.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F07%2Fgenrebilder-storytel_64b10244d2cc6.jpg&w=1200&q=90\",\"width\":1200,\"height\":800,\"caption\":\"Photo: Storytel\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
                },
                "events": null,
                "searchPage": null
            }
        },
        "category": false
    }
}