‘Jaha’ – Slow Swedish with Katrin How to use the video This video has been made by Katrin Berndt who runs the popular 'Slow Swedish' channel on Youtube and Instagram. You can use the video to talk about the Swedish language and engage followers on social media, for example on Mother language day 21 February.
The video is in 9:16 format and is suitable for Instagram and Facebook stories or reels. It is available with text in English and Arabic, and as a clean version without subtitles. You can use the clean version to add subtitles in your local language.
Please make sure to tag and credit Katrin Berndt in your post: @slowswedish_ on Instagram and Slow Swedish on Facebook.
Video Download video with English text (MP4 22.9 MB) Video with English text Download clean version (MP4 12.7 MB) Video without text (clean version) Download subtitles (SRT 920 Bytes) Subtitles in English (for translation) Download video Arabic text (MP4 22.9 MB) Video with text in Arabic Captions Does your language have a word with confusingly many meanings? 🤔
The Swedish word 'jaha' can mean completely different things depending on tone, facial expression and context – from 'Oh.' to 'OMG!'. Katrin Berndt – who teaches Swedish on @slowswedish_ – shows us how! Give us a similar example from your language! 👇
#InternationalMotherLanguangeDay
{
"slug": "jaha-slow-swedish-with-katrin",
"type": "material_collection",
"theme": "theme-light",
"pageProps": {
"appProps": {
"cookieSettings": {
"cookieBanner": {
"bannerTitle": "<p><strong>Cookies</strong></p>\n",
"bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
},
"settingsButtonText": "Cookie-settings",
"settingsConfirmButtonText": "Confirm settings",
"acceptButtonText": "Accept all cookies",
"rejectButtonText": "",
"settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"categories": [
{
"id": "cookie_consent_essentials",
"title": "Necessary",
"text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
"optional": false,
"alwaysCheckedText": "always on",
"hasAccepted": false,
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
},
{
"id": "cookie_consent_statistics",
"title": "Statistics and analytics",
"text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
"optional": true,
"alwaysCheckedText": "always on",
"hasAccepted": false,
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
}
],
"__typename": "SwedenSettings_SiSettings_CookieSettings"
},
"fallBackImage": {
"src": null,
"alt": "",
"height": 0,
"width": 0,
"title": null,
"caption": ""
},
"menu": {
"selectLabel": null,
"selectGroupLabel": null,
"mainMenuContent": [
{
"id": 250,
"href": "/the-sweden-brand/",
"title": "The Sweden brand",
"subMenuItems": [
{
"id": 255,
"href": "/the-sweden-brand/brand-strategy/",
"title": "The brand of Sweden as a strategic asset",
"subMenuItems": []
},
{
"id": 329,
"href": "/the-sweden-brand/the-image-of-sweden-abroad/",
"title": "The image of Sweden abroad",
"subMenuItems": []
},
{
"id": 2392,
"href": "/the-sweden-brand/brand-visual-identity/",
"title": "Brand visual identity",
"subMenuItems": [
{
"id": 328,
"href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
"title": "How to use the identity"
},
{
"id": 327,
"href": "/the-sweden-brand/brand-visual-identity/design-principles/",
"title": "Design principles"
},
{
"id": 326,
"href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
"title": "Logo and other brand marks"
},
{
"id": 325,
"href": "/the-sweden-brand/brand-visual-identity/colour/",
"title": "Colour"
},
{
"id": 324,
"href": "/the-sweden-brand/brand-visual-identity/accessibility/",
"title": "Accessibility"
},
{
"id": 323,
"href": "/the-sweden-brand/brand-visual-identity/typography/",
"title": "Typography"
},
{
"id": 322,
"href": "/the-sweden-brand/brand-visual-identity/grid/",
"title": "Grid"
},
{
"id": 321,
"href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
"title": "Tone of motion"
},
{
"id": 320,
"href": "/the-sweden-brand/brand-visual-identity/illustration/",
"title": "Illustration"
},
{
"id": 319,
"href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
"title": "Graphic element"
},
{
"id": 318,
"href": "/the-sweden-brand/brand-visual-identity/best-practice/",
"title": "Best practice"
}
]
}
]
},
{
"id": 241,
"href": "/promotional-material/",
"title": "Promotional material",
"subMenuItems": [
{
"id": 247,
"href": "/promotional-material/trade-and-talent/",
"title": "Trade and talent",
"subMenuItems": []
},
{
"id": 244,
"href": "/promotional-material/culture-and-lifestyle/",
"title": "Creative industries and culture",
"subMenuItems": []
},
{
"id": 243,
"href": "/promotional-material/democracy-and-governance/",
"title": "Democracy and society",
"subMenuItems": []
},
{
"id": 246,
"href": "/promotional-material/the-swedish-film-selection/",
"title": "The Swedish film selection",
"subMenuItems": []
},
{
"id": 245,
"href": "/promotional-material/image-bank-sweden/",
"title": "Image Bank Sweden",
"subMenuItems": []
},
{
"id": 242,
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"title": "All toolkits, social media, video and more",
"subMenuItems": []
}
]
},
{
"id": 291,
"href": "/calendar/",
"title": "Calendar",
"subMenuItems": []
}
]
},
"footer": {
"copyright": "Copyright © 2025 Swedish Institute",
"linkGroup": [
[
{
"href": "https://cms.sharingsweden.se/about-sharing-sweden",
"name": "About Sharing Sweden"
},
{
"href": "https://cms.sharingsweden.se/contact",
"name": "Contact"
},
{
"href": "https://cms.sharingsweden.se/faq",
"name": "FAQ"
}
],
[
{
"href": "https://cms.sharingsweden.se/news",
"name": "News"
},
{
"href": "https://cms.sharingsweden.se/newsletter",
"name": "Newsletter"
},
{
"href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"name": "Financial support"
}
],
[
{
"href": "https://cms.sharingsweden.se/accessibility",
"name": "Accessibility"
},
{
"href": "https://cms.sharingsweden.se/cookie-policy",
"name": "Cookies policy"
},
{
"href": "https://cms.sharingsweden.se/terms-and-conditions/",
"name": "Terms and conditions of use"
}
]
],
"logos": [
{
"ariaLabel": "Link to sweden.se",
"logo": {
"anchorProps": {
"href": "https://sweden.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
"alt": "sweden_logo",
"height": null,
"width": null
}
}
},
{
"ariaLabel": "Link to si.se",
"logo": {
"anchorProps": {
"href": "https://si.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
"alt": "si_logo",
"height": null,
"width": null
}
}
}
]
},
"skipToContent": null,
"cookieLabel": null,
"previousSlideLabel": null,
"nextSlideLabel": null,
"toolkitApplyButtonText": null,
"searchComponentData": {
"searchComponent": {
"beforeQuery": null,
"afterQuery": null,
"preResultText": null,
"afterResultText": null
},
"searchField": {
"placeholder": "Search social media, video, toolkits and more",
"submitButtonText": "Search",
"label": "search",
"searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
},
"hijackData": []
}
},
"post": {
"databaseId": 36232,
"title": "‘Jaha’ – Slow Swedish with Katrin",
"slug": "jaha-slow-swedish-with-katrin",
"uri": "/materials/jaha-slow-swedish-with-katrin/",
"type": "material_collection",
"template": {
"__typename": ""
},
"childPages": [],
"rows": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the video"
},
{
"type": "paragraph",
"anchorId": "",
"children": "This video has been made by Katrin Berndt who runs the popular 'Slow Swedish' channel on Youtube and Instagram. You can use the video to talk about the Swedish language and engage followers on social media, for example on Mother language day 21 February."
},
{
"type": "paragraph",
"anchorId": "",
"children": "The video is in 9:16 format and is suitable for Instagram and Facebook stories or reels. It is available with text in English and Arabic, and as a clean version without subtitles. You can use the clean version to add subtitles in your local language."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Please make sure to tag and credit Katrin Berndt in your post: @slowswedish_ on Instagram and Slow Swedish on Facebook."
},
{
"type": "materials-block",
"heading": "Video",
"firstMaterialFullwidth": false,
"materialList": [
{
"data": {
"material_type": "file",
"file": {
"ID": 36230,
"id": 36230,
"title": "Jaha-ENG",
"filename": "Jaha-ENG.mp4",
"filesize": 24012595,
"url": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha-ENG.mp4",
"link": "https://cms.sharingsweden.se/material/jaha-video-english/jaha-eng/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "jaha-eng",
"status": "inherit",
"uploaded_to": 36229,
"date": "2025-02-18 15:59:21",
"modified": "2025-02-18 15:59:21",
"menu_order": 0,
"mime_type": "video/mp4",
"type": "video",
"subtype": "mp4",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/video.png",
"width": 720,
"height": 1280
},
"thumbnail": {
"ID": 36231,
"id": 36231,
"title": "Jaha-ENG",
"filename": "Jaha-ENG.jpg",
"filesize": 156662,
"url": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha-ENG.jpg",
"link": "https://cms.sharingsweden.se/material/jaha-video-english/jaha-eng-2/",
"alt": "A blonde woman saying 'jaha'.",
"author": "4",
"description": "",
"caption": "",
"name": "jaha-eng-2",
"status": "inherit",
"uploaded_to": 36229,
"date": "2025-02-18 16:01:57",
"modified": "2025-02-19 10:10:26",
"menu_order": 0,
"mime_type": "image/jpeg",
"type": "image",
"subtype": "jpeg",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/default.png",
"width": 398,
"height": 720,
"sizes": {
"thumbnail": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha-ENG-150x150.jpg",
"thumbnail-width": 150,
"thumbnail-height": 150,
"medium": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha-ENG-166x300.jpg",
"medium-width": 166,
"medium-height": 300,
"medium_large": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha-ENG.jpg",
"medium_large-width": 398,
"medium_large-height": 720,
"large": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha-ENG.jpg",
"large-width": 398,
"large-height": 720,
"1536x1536": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha-ENG.jpg",
"1536x1536-width": 398,
"1536x1536-height": 720,
"2048x2048": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha-ENG.jpg",
"2048x2048-width": 398,
"2048x2048-height": 720,
"hd": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha-ENG.jpg",
"hd-width": 398,
"hd-height": 720
}
},
"name": "Video with English text",
"download_text": "Download video with English text",
"topic": false,
"format": false,
"hide_popup": false
},
"id": "36229",
"downloadTitle": "Jaha-ENG.mp4",
"title": "Video with English text",
"format": "mp4",
"download": true,
"buttonText": "Download video with English text (MP4 22.9 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/02/Jaha-ENG.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha-ENG.jpg",
"alt": "A blonde woman saying 'jaha'."
}
},
{
"data": {
"material_type": "file",
"file": {
"ID": 36313,
"id": 36313,
"title": "Jaha_CLEAN",
"filename": "Jaha_CLEAN.mp4",
"filesize": 13313939,
"url": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha_CLEAN.mp4",
"link": "https://cms.sharingsweden.se/material/jaha-video-clean/jaha_clean/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "jaha_clean",
"status": "inherit",
"uploaded_to": 36312,
"date": "2025-02-19 10:09:09",
"modified": "2025-02-19 10:09:09",
"menu_order": 0,
"mime_type": "video/mp4",
"type": "video",
"subtype": "mp4",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/video.png",
"width": 720,
"height": 1280
},
"thumbnail": {
"ID": 36314,
"id": 36314,
"title": "Jaha_CLEAN",
"filename": "Jaha_CLEAN.jpg",
"filesize": 155960,
"url": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha_CLEAN.jpg",
"link": "https://cms.sharingsweden.se/material/jaha-video-clean/jaha_clean-2/",
"alt": "A blonde woman saying 'jaha'.",
"author": "4",
"description": "",
"caption": "",
"name": "jaha_clean-2",
"status": "inherit",
"uploaded_to": 36312,
"date": "2025-02-19 10:09:49",
"modified": "2025-02-19 10:10:30",
"menu_order": 0,
"mime_type": "image/jpeg",
"type": "image",
"subtype": "jpeg",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/default.png",
"width": 394,
"height": 720,
"sizes": {
"thumbnail": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha_CLEAN-150x150.jpg",
"thumbnail-width": 150,
"thumbnail-height": 150,
"medium": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha_CLEAN-164x300.jpg",
"medium-width": 164,
"medium-height": 300,
"medium_large": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha_CLEAN.jpg",
"medium_large-width": 394,
"medium_large-height": 720,
"large": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha_CLEAN.jpg",
"large-width": 394,
"large-height": 720,
"1536x1536": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha_CLEAN.jpg",
"1536x1536-width": 394,
"1536x1536-height": 720,
"2048x2048": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha_CLEAN.jpg",
"2048x2048-width": 394,
"2048x2048-height": 720,
"hd": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha_CLEAN.jpg",
"hd-width": 394,
"hd-height": 720
}
},
"name": "Video without text (clean version)",
"download_text": "Download clean version",
"topic": false,
"format": false,
"hide_popup": false
},
"id": "36312",
"downloadTitle": "Jaha_CLEAN.mp4",
"title": "Video without text (clean version)",
"format": "mp4",
"download": true,
"buttonText": "Download clean version (MP4 12.7 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/02/Jaha_CLEAN.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha_CLEAN.jpg",
"alt": "A blonde woman saying 'jaha'."
}
},
{
"data": {
"material_type": "file",
"file": {
"ID": 36317,
"id": 36317,
"title": "Jaha-ENG",
"filename": "Jaha-ENG.srt",
"filesize": 920,
"url": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha-ENG.srt",
"link": "https://cms.sharingsweden.se/material/jaha-video-subtitles/jaha-eng-3/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "jaha-eng-3",
"status": "inherit",
"uploaded_to": 36316,
"date": "2025-02-19 10:11:02",
"modified": "2025-02-19 10:11:02",
"menu_order": 0,
"mime_type": "text/plain",
"type": "text",
"subtype": "plain",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/text.png"
},
"thumbnail": false,
"name": "Subtitles in English (for translation)",
"download_text": "Download subtitles",
"topic": false,
"format": false,
"hide_popup": false
},
"id": "36316",
"downloadTitle": "Jaha-ENG.srt",
"title": "Subtitles in English (for translation)",
"format": "srt",
"download": true,
"buttonText": "Download subtitles (SRT 920 Bytes)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/02/Jaha-ENG.srt",
"image": null
},
{
"data": {
"material_type": "file",
"file": {
"ID": 36377,
"id": 36377,
"title": "Jaha-AR-TXT",
"filename": "Jaha-AR-TXT.mp4",
"filesize": 23964880,
"url": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha-AR-TXT.mp4",
"link": "https://cms.sharingsweden.se/material/jaha-video-arabic/jaha-ar-txt-2/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "jaha-ar-txt-2",
"status": "inherit",
"uploaded_to": 36375,
"date": "2025-02-19 14:25:35",
"modified": "2025-02-19 14:25:35",
"menu_order": 0,
"mime_type": "video/mp4",
"type": "video",
"subtype": "mp4",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/video.png",
"width": 720,
"height": 1280
},
"thumbnail": {
"ID": 36376,
"id": 36376,
"title": "Jaha-AR-TXT",
"filename": "Jaha-AR-TXT.jpg",
"filesize": 147100,
"url": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha-AR-TXT.jpg",
"link": "https://cms.sharingsweden.se/material/jaha-video-arabic/jaha-ar-txt/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "jaha-ar-txt",
"status": "inherit",
"uploaded_to": 36375,
"date": "2025-02-19 14:24:40",
"modified": "2025-02-19 14:24:40",
"menu_order": 0,
"mime_type": "image/jpeg",
"type": "image",
"subtype": "jpeg",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/default.png",
"width": 394,
"height": 720,
"sizes": {
"thumbnail": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha-AR-TXT-150x150.jpg",
"thumbnail-width": 150,
"thumbnail-height": 150,
"medium": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha-AR-TXT-164x300.jpg",
"medium-width": 164,
"medium-height": 300,
"medium_large": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha-AR-TXT.jpg",
"medium_large-width": 394,
"medium_large-height": 720,
"large": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha-AR-TXT.jpg",
"large-width": 394,
"large-height": 720,
"1536x1536": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha-AR-TXT.jpg",
"1536x1536-width": 394,
"1536x1536-height": 720,
"2048x2048": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha-AR-TXT.jpg",
"2048x2048-width": 394,
"2048x2048-height": 720,
"hd": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha-AR-TXT.jpg",
"hd-width": 394,
"hd-height": 720
}
},
"name": "Video with text in Arabic",
"download_text": "Download video Arabic text",
"topic": false,
"format": false,
"hide_popup": false
},
"id": "36375",
"downloadTitle": "Jaha-AR-TXT.mp4",
"title": "Video with text in Arabic",
"format": "mp4",
"download": true,
"buttonText": "Download video Arabic text (MP4 22.9 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/02/Jaha-AR-TXT.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha-AR-TXT.jpg",
"alt": ""
}
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Does your language have a word with confusingly many meanings? 🤔"
},
{
"type": "paragraph",
"anchorId": "",
"children": "The Swedish word 'jaha' can mean completely different things depending on tone, facial expression and context – from 'Oh.' to 'OMG!'. Katrin Berndt – who teaches Swedish on <a href=\"https://www.instagram.com/slowswedish_/\">@slowswedish_</a> – shows us how! Give us a similar example from your language! 👇"
},
{
"type": "paragraph",
"anchorId": "",
"children": "#InternationalMotherLanguangeDay"
},
{
"type": "material-collections-block",
"heading": "Related content",
"materialCollectionsList": [
{
"id": "4860",
"title": "Swedish proverbs",
"href": "/materials/swedish-proverbs/",
"image": {
"src": "/app/uploads/2023/10/henrik_trygg-lobster-2467_FB.jpg",
"alt": "A lobster on a sea chart",
"width": 1200,
"height": 1200
}
},
{
"id": "5542",
"title": "Have you heard these Swedish words? 1.0",
"href": "/materials/have-you-heard-these-swedish-words-1-0/",
"image": {
"src": "/app/uploads/2023/10/Swedish-Words-Badkruka.jpg",
"alt": "Badkruka - a person who hesitates to jump into cold water",
"width": 1600,
"height": 2000
}
},
{
"id": "5538",
"title": "Have you heard these Swedish words? 2.0",
"href": "/materials/have-you-heard-these-swedish-words-2-0/",
"image": {
"src": "/app/uploads/2023/10/Swedish-words-Lordagsgodis.jpg",
"alt": "Lördagsgodis",
"width": 1600,
"height": 2000
}
}
]
}
],
"reverseColumnOrderOnMobile": false
}
],
"blocks": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the video"
},
{
"type": "paragraph",
"anchorId": "",
"children": "This video has been made by Katrin Berndt who runs the popular 'Slow Swedish' channel on Youtube and Instagram. You can use the video to talk about the Swedish language and engage followers on social media, for example on Mother language day 21 February."
},
{
"type": "paragraph",
"anchorId": "",
"children": "The video is in 9:16 format and is suitable for Instagram and Facebook stories or reels. It is available with text in English and Arabic, and as a clean version without subtitles. You can use the clean version to add subtitles in your local language."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Please make sure to tag and credit Katrin Berndt in your post: @slowswedish_ on Instagram and Slow Swedish on Facebook."
},
{
"type": "materials-block",
"heading": "Video",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": "36229",
"downloadTitle": "Jaha-ENG.mp4",
"title": "Video with English text",
"format": "mp4",
"download": true,
"buttonText": "Download video with English text (MP4 22.9 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/02/Jaha-ENG.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha-ENG.jpg",
"alt": "A blonde woman saying 'jaha'."
}
},
{
"id": "36312",
"downloadTitle": "Jaha_CLEAN.mp4",
"title": "Video without text (clean version)",
"format": "mp4",
"download": true,
"buttonText": "Download clean version (MP4 12.7 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/02/Jaha_CLEAN.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha_CLEAN.jpg",
"alt": "A blonde woman saying 'jaha'."
}
},
{
"id": "36316",
"downloadTitle": "Jaha-ENG.srt",
"title": "Subtitles in English (for translation)",
"format": "srt",
"download": true,
"buttonText": "Download subtitles (SRT 920 Bytes)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/02/Jaha-ENG.srt",
"image": null
},
{
"id": "36375",
"downloadTitle": "Jaha-AR-TXT.mp4",
"title": "Video with text in Arabic",
"format": "mp4",
"download": true,
"buttonText": "Download video Arabic text (MP4 22.9 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/02/Jaha-AR-TXT.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/02/Jaha-AR-TXT.jpg",
"alt": ""
}
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Does your language have a word with confusingly many meanings? 🤔"
},
{
"type": "paragraph",
"anchorId": "",
"children": "The Swedish word 'jaha' can mean completely different things depending on tone, facial expression and context – from 'Oh.' to 'OMG!'. Katrin Berndt – who teaches Swedish on <a href=\"https://www.instagram.com/slowswedish_/\">@slowswedish_</a> – shows us how! Give us a similar example from your language! 👇"
},
{
"type": "paragraph",
"anchorId": "",
"children": "#InternationalMotherLanguangeDay"
},
{
"type": "material-collections-block",
"heading": "Related content",
"materialCollectionsList": [
{
"id": "4860",
"title": "Swedish proverbs",
"href": "/materials/swedish-proverbs/",
"image": {
"src": "/app/uploads/2023/10/henrik_trygg-lobster-2467_FB.jpg",
"alt": "A lobster on a sea chart",
"width": 1200,
"height": 1200
}
},
{
"id": "5542",
"title": "Have you heard these Swedish words? 1.0",
"href": "/materials/have-you-heard-these-swedish-words-1-0/",
"image": {
"src": "/app/uploads/2023/10/Swedish-Words-Badkruka.jpg",
"alt": "Badkruka - a person who hesitates to jump into cold water",
"width": 1600,
"height": 2000
}
},
{
"id": "5538",
"title": "Have you heard these Swedish words? 2.0",
"href": "/materials/have-you-heard-these-swedish-words-2-0/",
"image": {
"src": "/app/uploads/2023/10/Swedish-words-Lordagsgodis.jpg",
"alt": "Lördagsgodis",
"width": 1600,
"height": 2000
}
}
]
}
],
"reverseColumnOrderOnMobile": false
}
],
"block_data": [
{
"sweden-tsw/article-row": {
"sweden-tsw/right-column": {
"0": [
{
"blockName": "core/heading",
"attrs": {
"textAlign": "",
"content": "How to use the video",
"level": 2,
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h2 class=\"wp-block-heading\">How to use the video</h2>\n",
"innerContent": [
"\n<h2 class=\"wp-block-heading\">How to use the video</h2>\n"
],
"rendered": "\n<h2 class=\"wp-block-heading\">How to use the video</h2>\n"
}
],
"5": [
{
"blockName": "core/heading",
"attrs": {
"textAlign": "",
"content": "Captions",
"level": 2,
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h2 class=\"wp-block-heading\">Captions</h2>\n",
"innerContent": [
"\n<h2 class=\"wp-block-heading\">Captions</h2>\n"
],
"rendered": "\n<h2 class=\"wp-block-heading\">Captions</h2>\n"
}
],
"9": [
{
"blockName": "acf/material-collections-block",
"attrs": {
"name": "acf/material-collections-block",
"data": {
"heading": "Related content",
"_heading": "field_64660c568b7c9",
"selectedMaterialCollections": [
"4860",
"5542",
"5538"
],
"_selectedMaterialCollections": "field_64660c568b836"
},
"mode": "auto",
"align": "",
"lock": [],
"metadata": [],
"className": ""
},
"innerBlocks": [],
"innerHTML": "",
"innerContent": [],
"rendered": "\n <div class=\"materialCollections-block\">\n <h2>Related content</h2>\n \n <div class=\"materialCollections-listing\">\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/10/henrik_trygg-lobster-2467_FB-300x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Swedish proverbs</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/10/Swedish-Words-Badkruka-240x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Have you heard these Swedish words? 1.0</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/10/Swedish-words-Lordagsgodis-240x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Have you heard these Swedish words? 2.0</h3>\n </div>\n </div>\n </div>\n"
}
]
}
}
}
],
"breadcrumbs": [
{
"title": "Start",
"href": "https://cms.sharingsweden.se/",
"isCurrentPage": false
},
{
"title": "Promotional material",
"href": "https://cms.sharingsweden.se/promotional-material/",
"isCurrentPage": false
},
{
"title": "Toolkits, social media, video and more",
"href": "https://cms.sharingsweden.se/promotional-material/toolkits-social-media-video-and-more/",
"isCurrentPage": false
},
{
"title": "'Jaha' – Slow Swedish with Katrin",
"href": "https://cms.sharingsweden.se/materials/jaha-slow-swedish-with-katrin/",
"isCurrentPage": true
}
]
},
"searchFilters": {
"sort": {
"name": "Sort by",
"options": [
{
"slug": "relevance",
"name": "Relevance"
},
{
"slug": "date",
"name": "Latest"
},
{
"slug": "title",
"name": "a-z"
}
]
},
"language": {
"name": "Languages",
"terms": [
{
"id": 47,
"name": "Albanian",
"slug": "albanian"
},
{
"id": 9,
"name": "Arabic",
"slug": "arabic"
},
{
"id": 48,
"name": "Armenian",
"slug": "armenian"
},
{
"id": 56,
"name": "Bosnian",
"slug": "bosnian"
},
{
"id": 34,
"name": "Chinese",
"slug": "chinese"
},
{
"id": 49,
"name": "Croatian",
"slug": "croatian"
},
{
"id": 60,
"name": "Cypriot Greek",
"slug": "cypriot-greek"
},
{
"id": 7,
"name": "English",
"slug": "english"
},
{
"id": 59,
"name": "Estonian",
"slug": "estonian"
},
{
"id": 61,
"name": "Filipino",
"slug": "filipino"
},
{
"id": 38,
"name": "French",
"slug": "french"
},
{
"id": 62,
"name": "Georgian",
"slug": "georgian"
},
{
"id": 37,
"name": "German",
"slug": "german"
},
{
"id": 64,
"name": "Italian",
"slug": "italian"
},
{
"id": 32,
"name": "Korean",
"slug": "korean"
},
{
"id": 50,
"name": "Latvian",
"slug": "latvian"
},
{
"id": 58,
"name": "Lithuanian",
"slug": "lithuanian"
},
{
"id": 55,
"name": "Macedonian",
"slug": "macedonian"
},
{
"id": 57,
"name": "Polish",
"slug": "polish"
},
{
"id": 53,
"name": "Portuguese",
"slug": "portuguese"
},
{
"id": 75,
"name": "Romanian",
"slug": "romanian"
},
{
"id": 10,
"name": "Russian",
"slug": "russian"
},
{
"id": 76,
"name": "Serbian",
"slug": "serbian"
},
{
"id": 74,
"name": "Slovak",
"slug": "slovak"
},
{
"id": 51,
"name": "Slovenian",
"slug": "slovenian"
},
{
"id": 35,
"name": "Spanish",
"slug": "spanish"
},
{
"id": 43,
"name": "Swedish",
"slug": "swedish"
},
{
"id": 63,
"name": "Thai",
"slug": "thai"
},
{
"id": 52,
"name": "Turkish",
"slug": "turkish"
},
{
"id": 65,
"name": "Vietnamese",
"slug": "vietnamese"
}
]
},
"material_format": {
"name": "Formats",
"terms": [
{
"id": 44,
"name": "Exhibitions",
"slug": "exhibitions"
},
{
"id": 30,
"name": "Feature film",
"slug": "feature-film"
},
{
"id": 66,
"name": "Manuals",
"slug": "manuals"
},
{
"id": 28,
"name": "Presentations",
"slug": "presentations"
},
{
"id": 25,
"name": "Print materials",
"slug": "print-materials"
},
{
"id": 54,
"name": "Quizzes",
"slug": "quiz"
},
{
"id": 6,
"name": "Social media content",
"slug": "social-media"
},
{
"id": 40,
"name": "Templates",
"slug": "templates"
},
{
"id": 77,
"name": "Toolkit",
"slug": "toolkit"
},
{
"id": 29,
"name": "Video",
"slug": "video"
}
]
},
"material_topic": {
"name": "Topics",
"terms": [
{
"id": 70,
"name": "Architecture",
"slug": "architecture"
},
{
"id": 72,
"name": "Art",
"slug": "art"
},
{
"id": 11,
"name": "Celebrations",
"slug": "celebrations"
},
{
"id": 24,
"name": "Children & youth",
"slug": "children-youth"
},
{
"id": 17,
"name": "Democracy",
"slug": "democracy"
},
{
"id": 69,
"name": "Design",
"slug": "design"
},
{
"id": 71,
"name": "Film & drama",
"slug": "film-drama-series"
},
{
"id": 14,
"name": "Food",
"slug": "food"
},
{
"id": 18,
"name": "Gender equality",
"slug": "equality"
},
{
"id": 12,
"name": "History",
"slug": "history"
},
{
"id": 19,
"name": "Innovation",
"slug": "innovation"
},
{
"id": 41,
"name": "LGBTQI+",
"slug": "lgbtqi"
},
{
"id": 67,
"name": "Literature",
"slug": "literature"
},
{
"id": 68,
"name": "Music",
"slug": "music"
},
{
"id": 20,
"name": "Society",
"slug": "society"
},
{
"id": 46,
"name": "Sports",
"slug": "sports"
},
{
"id": 15,
"name": "Study",
"slug": "study"
},
{
"id": 21,
"name": "Sustainability",
"slug": "sustainability"
},
{
"id": 31,
"name": "Sweden in general",
"slug": "sweden-in-general"
},
{
"id": 5,
"name": "Trade",
"slug": "trade"
},
{
"id": 73,
"name": "Work",
"slug": "work"
}
]
}
},
"category": false
}
}