‘Jonas’ potato peeler – a Swedish innovation How to use the material Did you know that this kind of potato peeler is a Swedish innovation?
The material about the ‘Jonas’ potato peeler can be used on social media. Please make sure to always include the names of the photographers, or sources, of the images you use.
Images and video Download images (ZIP 1.2 MB) Images of the potato peeler by Sweden.se (3 JPEG) Download video (MP4 18.6 MB) Peeling potatoes - video by Sweden.se Captions 🇸🇪 +🥔 =❤️ Eating a lot of potatoes comes with PEELING a lot of potatoes. And if you happen to rummage through a Swedish kitchen, chances are you’ll come across a ‘Jonas’ potato peeler.
Dating back to 1953, this peeler has kept its original design for 70 years and is today manufactured under the label Jonas of Sweden, along with other stainless steel products. Over the years, some 100 million copies of this little gadget have been sold, in around 40 countries. 🌏
What kind of peeler are you – forehand or backhand? ↔️ 👋
PS. Don't miss the trick with the tip – how you can also use Jonas to remove unwanted sprouts from your veggies. Happy peeling! 🥔
#swedishinnovation #potato #jonasofsweden #stainlesssteel #sweden #fact
Photos: 1-2 Sweden.se. 3. Women peeling potatoes at S:t Erik Hospital in Stockholm, 1951 by Sven Goliath/Stockholmskällan.
{
"slug": "jonas-potato-peeler",
"type": "material_collection",
"theme": "theme-light",
"pageProps": {
"appProps": {
"cookieSettings": {
"cookieBanner": {
"bannerTitle": "<p><strong>Cookies</strong></p>\n",
"bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
},
"settingsButtonText": "Cookie-settings",
"settingsConfirmButtonText": "Confirm settings",
"acceptButtonText": "Accept all cookies",
"rejectButtonText": "",
"settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"categories": [
{
"id": "cookie_consent_essentials",
"title": "Necessary",
"text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
"optional": false,
"alwaysCheckedText": "always on",
"hasAccepted": false,
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
},
{
"id": "cookie_consent_statistics",
"title": "Statistics and analytics",
"text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
"optional": true,
"alwaysCheckedText": "always on",
"hasAccepted": false,
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
}
],
"__typename": "SwedenSettings_SiSettings_CookieSettings"
},
"fallBackImage": {
"src": null,
"alt": "",
"height": 0,
"width": 0,
"title": null,
"caption": ""
},
"menu": {
"selectLabel": null,
"selectGroupLabel": null,
"mainMenuContent": [
{
"id": 250,
"href": "/the-sweden-brand/",
"title": "The Sweden brand",
"subMenuItems": [
{
"id": 255,
"href": "/the-sweden-brand/brand-strategy/",
"title": "The brand of Sweden as a strategic asset",
"subMenuItems": []
},
{
"id": 329,
"href": "/the-sweden-brand/the-image-of-sweden-abroad/",
"title": "The image of Sweden abroad",
"subMenuItems": []
},
{
"id": 2392,
"href": "/the-sweden-brand/brand-visual-identity/",
"title": "Brand visual identity",
"subMenuItems": [
{
"id": 328,
"href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
"title": "How to use the identity"
},
{
"id": 327,
"href": "/the-sweden-brand/brand-visual-identity/design-principles/",
"title": "Design principles"
},
{
"id": 326,
"href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
"title": "Logo and other brand marks"
},
{
"id": 325,
"href": "/the-sweden-brand/brand-visual-identity/colour/",
"title": "Colour"
},
{
"id": 324,
"href": "/the-sweden-brand/brand-visual-identity/accessibility/",
"title": "Accessibility"
},
{
"id": 323,
"href": "/the-sweden-brand/brand-visual-identity/typography/",
"title": "Typography"
},
{
"id": 322,
"href": "/the-sweden-brand/brand-visual-identity/grid/",
"title": "Grid"
},
{
"id": 321,
"href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
"title": "Tone of motion"
},
{
"id": 320,
"href": "/the-sweden-brand/brand-visual-identity/illustration/",
"title": "Illustration"
},
{
"id": 319,
"href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
"title": "Graphic element"
},
{
"id": 318,
"href": "/the-sweden-brand/brand-visual-identity/best-practice/",
"title": "Best practice"
}
]
}
]
},
{
"id": 241,
"href": "/promotional-material/",
"title": "Promotional material",
"subMenuItems": [
{
"id": 247,
"href": "/promotional-material/trade-and-talent/",
"title": "Trade and talent",
"subMenuItems": []
},
{
"id": 244,
"href": "/promotional-material/culture-and-lifestyle/",
"title": "Creative industries and culture",
"subMenuItems": []
},
{
"id": 243,
"href": "/promotional-material/democracy-and-governance/",
"title": "Democracy and society",
"subMenuItems": []
},
{
"id": 246,
"href": "/promotional-material/the-swedish-film-selection/",
"title": "The Swedish film selection",
"subMenuItems": []
},
{
"id": 245,
"href": "/promotional-material/image-bank-sweden/",
"title": "Image Bank Sweden",
"subMenuItems": []
},
{
"id": 242,
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"title": "All toolkits, social media, video and more",
"subMenuItems": []
}
]
},
{
"id": 291,
"href": "/calendar/",
"title": "Calendar",
"subMenuItems": []
}
]
},
"footer": {
"copyright": "Copyright © 2025 Swedish Institute",
"linkGroup": [
[
{
"href": "https://cms.sharingsweden.se/about-sharing-sweden",
"name": "About Sharing Sweden"
},
{
"href": "https://cms.sharingsweden.se/contact",
"name": "Contact"
},
{
"href": "https://cms.sharingsweden.se/faq",
"name": "FAQ"
}
],
[
{
"href": "https://cms.sharingsweden.se/news",
"name": "News"
},
{
"href": "https://cms.sharingsweden.se/newsletter",
"name": "Newsletter"
},
{
"href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"name": "Financial support"
}
],
[
{
"href": "https://cms.sharingsweden.se/accessibility",
"name": "Accessibility"
},
{
"href": "https://cms.sharingsweden.se/cookie-policy",
"name": "Cookies policy"
},
{
"href": "https://cms.sharingsweden.se/terms-and-conditions/",
"name": "Terms and conditions of use"
}
]
],
"logos": [
{
"ariaLabel": "Link to sweden.se",
"logo": {
"anchorProps": {
"href": "https://sweden.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
"alt": "sweden_logo",
"height": null,
"width": null
}
}
},
{
"ariaLabel": "Link to si.se",
"logo": {
"anchorProps": {
"href": "https://si.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
"alt": "si_logo",
"height": null,
"width": null
}
}
}
]
},
"skipToContent": null,
"cookieLabel": null,
"previousSlideLabel": null,
"nextSlideLabel": null,
"toolkitApplyButtonText": null,
"searchComponentData": {
"searchComponent": {
"beforeQuery": null,
"afterQuery": null,
"preResultText": null,
"afterResultText": null
},
"searchField": {
"placeholder": "Search social media, video, toolkits and more",
"submitButtonText": "Search",
"label": "search",
"searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
},
"hijackData": []
}
},
"post": {
"databaseId": 6007,
"title": "‘Jonas’ potato peeler – a Swedish innovation",
"slug": "jonas-potato-peeler",
"uri": "/materials/jonas-potato-peeler/",
"type": "material_collection",
"template": {
"__typename": ""
},
"childPages": [],
"rows": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the material"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Did you know that this kind of potato peeler is a Swedish innovation?"
},
{
"type": "paragraph",
"anchorId": "",
"children": "The material about the ‘Jonas’ potato peeler can be used on social media. Please make sure to always include the names of the photographers, or sources, of the images you use."
},
{
"type": "materials-block",
"heading": "Images and video",
"firstMaterialFullwidth": false,
"materialList": [
{
"data": {
"material_type": "file",
"file": {
"ID": 6020,
"id": 6020,
"title": "Potato peeler images",
"filename": "Potato-peeler-images.zip",
"filesize": 1290587,
"url": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-images.zip",
"link": "https://cms.sharingsweden.se/material/potato-peeler-images/potato-peeler-images/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "potato-peeler-images",
"status": "inherit",
"uploaded_to": 6019,
"date": "2023-11-08 09:43:51",
"modified": "2023-11-08 09:43:51",
"menu_order": 0,
"mime_type": "application/zip",
"type": "application",
"subtype": "zip",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/archive.png"
},
"thumbnail": {
"ID": 6017,
"id": 6017,
"title": "Potato peeler",
"filename": "Potato-peeler-2-Swedense.jpg",
"filesize": 311942,
"url": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-2-Swedense.jpg",
"link": "https://cms.sharingsweden.se/materials/jonas-potato-peeler/potato-peeler-2-swedense/",
"alt": "The potato peeler and some potatoes",
"author": "4",
"description": "",
"caption": "",
"name": "potato-peeler-2-swedense",
"status": "inherit",
"uploaded_to": 6007,
"date": "2023-11-08 09:37:41",
"modified": "2023-11-09 15:16:27",
"menu_order": 0,
"mime_type": "image/jpeg",
"type": "image",
"subtype": "jpeg",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/default.png",
"width": 1500,
"height": 2101,
"sizes": {
"thumbnail": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-2-Swedense-150x150.jpg",
"thumbnail-width": 150,
"thumbnail-height": 150,
"medium": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-2-Swedense-214x300.jpg",
"medium-width": 214,
"medium-height": 300,
"medium_large": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-2-Swedense-768x1076.jpg",
"medium_large-width": 768,
"medium_large-height": 1076,
"large": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-2-Swedense-731x1024.jpg",
"large-width": 731,
"large-height": 1024,
"1536x1536": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-2-Swedense-1097x1536.jpg",
"1536x1536-width": 1097,
"1536x1536-height": 1536,
"2048x2048": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-2-Swedense-1462x2048.jpg",
"2048x2048-width": 1462,
"2048x2048-height": 2048,
"hd": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-2-Swedense-1414x1980.jpg",
"hd-width": 1414,
"hd-height": 1980
}
},
"name": "Images of the potato peeler by Sweden.se (3 JPEG)",
"download_text": "Download images",
"topic": false,
"format": false
},
"id": "6019",
"downloadTitle": "Potato-peeler-images.zip",
"title": "Images of the potato peeler by Sweden.se (3 JPEG)",
"format": "zip",
"download": true,
"buttonText": "Download images (ZIP 1.2 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Potato-peeler-images.zip",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-2-Swedense.jpg",
"alt": "The potato peeler and some potatoes"
}
},
{
"id": "6021",
"downloadTitle": "Women peeling potatoes at S:t Erik Hospital in Stockholm, 1951. Photo: Sven Goliath",
"title": "Women peeling potatoes at S:t Erik Hospital in Stockholm, 1951. Photo: Sven Goliath",
"format": "",
"download": false,
"buttonText": "Download photo from Stockholmskällan",
"hidePopup": null,
"mediaLink": "https://stockholmskallan.stockholm.se/post/28508",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/Potatisskalning-St-Eriks-Sven-Goliath-Stockholmskallan.jpg",
"alt": "Archive photo of women peeling potatoes in a kitchen."
}
},
{
"data": {
"material_type": "file",
"file": {
"ID": 6025,
"id": 6025,
"title": "Potato peeler Jonas",
"filename": "Potato-peeler-Jonas.mp4",
"filesize": 19546286,
"url": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-Jonas.mp4",
"link": "https://cms.sharingsweden.se/material/potato-peeler-video/potato-peeler-jonas/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "potato-peeler-jonas",
"status": "inherit",
"uploaded_to": 6024,
"date": "2023-11-08 09:52:08",
"modified": "2023-11-08 09:52:08",
"menu_order": 0,
"mime_type": "video/mp4",
"type": "video",
"subtype": "mp4",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/video.png",
"width": 1080,
"height": 1350
},
"thumbnail": {
"ID": 6026,
"id": 6026,
"title": "Potato peeler video",
"filename": "Potato-peeler-video-thumbnail.jpg",
"filesize": 114992,
"url": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-video-thumbnail.jpg",
"link": "https://cms.sharingsweden.se/material/potato-peeler-video/potato-peeler-video-thumbnail/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "potato-peeler-video-thumbnail",
"status": "inherit",
"uploaded_to": 6024,
"date": "2023-11-08 09:55:24",
"modified": "2023-11-08 09:55:28",
"menu_order": 0,
"mime_type": "image/jpeg",
"type": "image",
"subtype": "jpeg",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/default.png",
"width": 570,
"height": 720,
"sizes": {
"thumbnail": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-video-thumbnail-150x150.jpg",
"thumbnail-width": 150,
"thumbnail-height": 150,
"medium": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-video-thumbnail-238x300.jpg",
"medium-width": 238,
"medium-height": 300,
"medium_large": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-video-thumbnail.jpg",
"medium_large-width": 570,
"medium_large-height": 720,
"large": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-video-thumbnail.jpg",
"large-width": 570,
"large-height": 720,
"1536x1536": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-video-thumbnail.jpg",
"1536x1536-width": 570,
"1536x1536-height": 720,
"2048x2048": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-video-thumbnail.jpg",
"2048x2048-width": 570,
"2048x2048-height": 720,
"hd": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-video-thumbnail.jpg",
"hd-width": 570,
"hd-height": 720
}
},
"name": "Peeling potatoes - video by Sweden.se",
"download_text": "Download video",
"topic": false,
"format": false
},
"id": "6024",
"downloadTitle": "Potato-peeler-Jonas.mp4",
"title": "Peeling potatoes - video by Sweden.se",
"format": "mp4",
"download": true,
"buttonText": "Download video (MP4 18.6 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Potato-peeler-Jonas.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-video-thumbnail.jpg",
"alt": ""
}
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions"
},
{
"type": "paragraph",
"anchorId": "",
"children": "🇸🇪+🥔=❤️ Eating a lot of potatoes comes with PEELING a lot of potatoes. And if you happen to rummage through a Swedish kitchen, chances are you’ll come across a ‘Jonas’ potato peeler."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Dating back to 1953, this peeler has kept its original design for 70 years and is today manufactured under the label Jonas of Sweden, along with other stainless steel products. Over the years, some 100 million copies of this little gadget have been sold, in around 40 countries. 🌏"
},
{
"type": "paragraph",
"anchorId": "",
"children": "What kind of peeler are you – forehand or backhand? ↔️👋"
},
{
"type": "paragraph",
"anchorId": "",
"children": "PS. Don't miss the trick with the tip – how you can also use Jonas to remove unwanted sprouts from your veggies. Happy peeling! 🥔"
},
{
"type": "paragraph",
"anchorId": "",
"children": "#swedishinnovation #potato #jonasofsweden #stainlesssteel #sweden #fact "
},
{
"type": "paragraph",
"anchorId": "",
"children": "Photos: 1-2 Sweden.se. 3. Women peeling potatoes at S:t Erik Hospital in Stockholm, 1951 by Sven Goliath/Stockholmskällan."
},
{
"type": "material-collections-block",
"heading": "Related content",
"materialCollectionsList": [
{
"id": "3732",
"title": "5 reasons why Swedes are world-leading innovators",
"href": "/materials/5-reasons-why-swedes-are-world-leading-innovators/",
"image": {
"src": "/app/uploads/2023/09/5_reasons_why_swedes_are_world-leading_innovators-Original.jpg",
"alt": "",
"width": 1280,
"height": 720
}
},
{
"id": "4581",
"title": "Recipe: Jessica Frej - grilled salmon and potato salad",
"href": "/materials/recipe-jessica-frej-grilled-salmon-and-potato-salad/",
"image": {
"src": "/app/uploads/2023/10/poster-1156431.jpg",
"alt": "Salmon sallad",
"width": 1280,
"height": 720
}
},
{
"id": "4129",
"title": "Recipe: Gustav Johansson – vegan meatballs",
"href": "/materials/recipe-gustav-johansson-vegan-meatballs/",
"image": {
"src": "/app/uploads/2023/09/2I2A9884.jpg",
"alt": "",
"width": 1080,
"height": 1350
}
}
]
}
],
"reverseColumnOrderOnMobile": false
}
],
"blocks": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the material"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Did you know that this kind of potato peeler is a Swedish innovation?"
},
{
"type": "paragraph",
"anchorId": "",
"children": "The material about the ‘Jonas’ potato peeler can be used on social media. Please make sure to always include the names of the photographers, or sources, of the images you use."
},
{
"type": "materials-block",
"heading": "Images and video",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": "6019",
"downloadTitle": "Potato-peeler-images.zip",
"title": "Images of the potato peeler by Sweden.se (3 JPEG)",
"format": "zip",
"download": true,
"buttonText": "Download images (ZIP 1.2 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Potato-peeler-images.zip",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-2-Swedense.jpg",
"alt": "The potato peeler and some potatoes"
}
},
{
"id": "6021",
"downloadTitle": "Women peeling potatoes at S:t Erik Hospital in Stockholm, 1951. Photo: Sven Goliath",
"title": "Women peeling potatoes at S:t Erik Hospital in Stockholm, 1951. Photo: Sven Goliath",
"format": "",
"download": false,
"buttonText": "Download photo from Stockholmskällan",
"hidePopup": null,
"mediaLink": "https://stockholmskallan.stockholm.se/post/28508",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/Potatisskalning-St-Eriks-Sven-Goliath-Stockholmskallan.jpg",
"alt": "Archive photo of women peeling potatoes in a kitchen."
}
},
{
"id": "6024",
"downloadTitle": "Potato-peeler-Jonas.mp4",
"title": "Peeling potatoes - video by Sweden.se",
"format": "mp4",
"download": true,
"buttonText": "Download video (MP4 18.6 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Potato-peeler-Jonas.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-video-thumbnail.jpg",
"alt": ""
}
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions"
},
{
"type": "paragraph",
"anchorId": "",
"children": "🇸🇪+🥔=❤️ Eating a lot of potatoes comes with PEELING a lot of potatoes. And if you happen to rummage through a Swedish kitchen, chances are you’ll come across a ‘Jonas’ potato peeler."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Dating back to 1953, this peeler has kept its original design for 70 years and is today manufactured under the label Jonas of Sweden, along with other stainless steel products. Over the years, some 100 million copies of this little gadget have been sold, in around 40 countries. 🌏"
},
{
"type": "paragraph",
"anchorId": "",
"children": "What kind of peeler are you – forehand or backhand? ↔️👋"
},
{
"type": "paragraph",
"anchorId": "",
"children": "PS. Don't miss the trick with the tip – how you can also use Jonas to remove unwanted sprouts from your veggies. Happy peeling! 🥔"
},
{
"type": "paragraph",
"anchorId": "",
"children": "#swedishinnovation #potato #jonasofsweden #stainlesssteel #sweden #fact "
},
{
"type": "paragraph",
"anchorId": "",
"children": "Photos: 1-2 Sweden.se. 3. Women peeling potatoes at S:t Erik Hospital in Stockholm, 1951 by Sven Goliath/Stockholmskällan."
},
{
"type": "material-collections-block",
"heading": "Related content",
"materialCollectionsList": [
{
"id": "3732",
"title": "5 reasons why Swedes are world-leading innovators",
"href": "/materials/5-reasons-why-swedes-are-world-leading-innovators/",
"image": {
"src": "/app/uploads/2023/09/5_reasons_why_swedes_are_world-leading_innovators-Original.jpg",
"alt": "",
"width": 1280,
"height": 720
}
},
{
"id": "4581",
"title": "Recipe: Jessica Frej - grilled salmon and potato salad",
"href": "/materials/recipe-jessica-frej-grilled-salmon-and-potato-salad/",
"image": {
"src": "/app/uploads/2023/10/poster-1156431.jpg",
"alt": "Salmon sallad",
"width": 1280,
"height": 720
}
},
{
"id": "4129",
"title": "Recipe: Gustav Johansson – vegan meatballs",
"href": "/materials/recipe-gustav-johansson-vegan-meatballs/",
"image": {
"src": "/app/uploads/2023/09/2I2A9884.jpg",
"alt": "",
"width": 1080,
"height": 1350
}
}
]
}
],
"reverseColumnOrderOnMobile": false
}
],
"block_data": [
{
"sweden-tsw/article-row": {
"sweden-tsw/right-column": {
"0": [
{
"blockName": "core/heading",
"attrs": {
"textAlign": "",
"content": "How to use the material",
"level": 2,
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h2 class=\"wp-block-heading\">How to use the material</h2>\n",
"innerContent": [
"\n<h2 class=\"wp-block-heading\">How to use the material</h2>\n"
],
"rendered": "\n<h2 class=\"wp-block-heading\">How to use the material</h2>\n"
}
],
"4": [
{
"blockName": "core/heading",
"attrs": {
"textAlign": "",
"content": "Captions",
"level": 2,
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h2 class=\"wp-block-heading\">Captions</h2>\n",
"innerContent": [
"\n<h2 class=\"wp-block-heading\">Captions</h2>\n"
],
"rendered": "\n<h2 class=\"wp-block-heading\">Captions</h2>\n"
}
],
"11": [
{
"blockName": "acf/material-collections-block",
"attrs": {
"name": "acf/material-collections-block",
"data": {
"heading": "Related content",
"_heading": "field_64660c568b7c9",
"selectedMaterialCollections": [
"3732",
"4581",
"4129"
],
"_selectedMaterialCollections": "field_64660c568b836"
},
"mode": "auto",
"align": "",
"lock": [],
"metadata": [],
"className": ""
},
"innerBlocks": [],
"innerHTML": "",
"innerContent": [],
"rendered": "\n <div class=\"materialCollections-block\">\n <h2>Related content</h2>\n \n <div class=\"materialCollections-listing\">\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/09/5_reasons_why_swedes_are_world-leading_innovators-Original-300x169.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">5 reasons why Swedes are world-leading innovators</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/10/poster-1156431-300x169.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Recipe: Jessica Frej - grilled salmon and potato salad</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/09/2I2A9884-240x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Recipe: Gustav Johansson – vegan meatballs</h3>\n </div>\n </div>\n </div>\n"
}
]
}
}
}
],
"breadcrumbs": [
{
"title": "Start",
"href": "https://cms.sharingsweden.se/",
"isCurrentPage": false
},
{
"title": "Promotional material",
"href": "https://cms.sharingsweden.se/promotional-material/",
"isCurrentPage": false
},
{
"title": "Toolkits, social media, video and more",
"href": "https://cms.sharingsweden.se/promotional-material/toolkits-social-media-video-and-more/",
"isCurrentPage": false
},
{
"title": "‘Jonas’ potato peeler – a Swedish innovation",
"href": "https://cms.sharingsweden.se/materials/jonas-potato-peeler/",
"isCurrentPage": true
}
]
},
"searchFilters": {
"sort": {
"name": "Sort by",
"options": [
{
"slug": "relevance",
"name": "Relevance"
},
{
"slug": "date",
"name": "Latest"
},
{
"slug": "title",
"name": "a-z"
}
]
},
"language": {
"name": "Languages",
"terms": [
{
"id": 47,
"name": "Albanian",
"slug": "albanian"
},
{
"id": 9,
"name": "Arabic",
"slug": "arabic"
},
{
"id": 48,
"name": "Armenian",
"slug": "armenian"
},
{
"id": 56,
"name": "Bosnian",
"slug": "bosnian"
},
{
"id": 34,
"name": "Chinese",
"slug": "chinese"
},
{
"id": 49,
"name": "Croatian",
"slug": "croatian"
},
{
"id": 60,
"name": "Cypriot Greek",
"slug": "cypriot-greek"
},
{
"id": 7,
"name": "English",
"slug": "english"
},
{
"id": 59,
"name": "Estonian",
"slug": "estonian"
},
{
"id": 61,
"name": "Filipino",
"slug": "filipino"
},
{
"id": 38,
"name": "French",
"slug": "french"
},
{
"id": 62,
"name": "Georgian",
"slug": "georgian"
},
{
"id": 37,
"name": "German",
"slug": "german"
},
{
"id": 64,
"name": "Italian",
"slug": "italian"
},
{
"id": 32,
"name": "Korean",
"slug": "korean"
},
{
"id": 50,
"name": "Latvian",
"slug": "latvian"
},
{
"id": 58,
"name": "Lithuanian",
"slug": "lithuanian"
},
{
"id": 55,
"name": "Macedonian",
"slug": "macedonian"
},
{
"id": 57,
"name": "Polish",
"slug": "polish"
},
{
"id": 53,
"name": "Portuguese",
"slug": "portuguese"
},
{
"id": 75,
"name": "Romanian",
"slug": "romanian"
},
{
"id": 10,
"name": "Russian",
"slug": "russian"
},
{
"id": 76,
"name": "Serbian",
"slug": "serbian"
},
{
"id": 74,
"name": "Slovak",
"slug": "slovak"
},
{
"id": 51,
"name": "Slovenian",
"slug": "slovenian"
},
{
"id": 35,
"name": "Spanish",
"slug": "spanish"
},
{
"id": 43,
"name": "Swedish",
"slug": "swedish"
},
{
"id": 63,
"name": "Thai",
"slug": "thai"
},
{
"id": 52,
"name": "Turkish",
"slug": "turkish"
},
{
"id": 65,
"name": "Vietnamese",
"slug": "vietnamese"
}
]
},
"material_format": {
"name": "Formats",
"terms": [
{
"id": 44,
"name": "Exhibitions",
"slug": "exhibitions"
},
{
"id": 30,
"name": "Feature film",
"slug": "feature-film"
},
{
"id": 66,
"name": "Manuals",
"slug": "manuals"
},
{
"id": 28,
"name": "Presentations",
"slug": "presentations"
},
{
"id": 25,
"name": "Print materials",
"slug": "print-materials"
},
{
"id": 54,
"name": "Quizzes",
"slug": "quiz"
},
{
"id": 6,
"name": "Social media content",
"slug": "social-media"
},
{
"id": 40,
"name": "Templates",
"slug": "templates"
},
{
"id": 77,
"name": "Toolkit",
"slug": "toolkit"
},
{
"id": 29,
"name": "Video",
"slug": "video"
}
]
},
"material_topic": {
"name": "Topics",
"terms": [
{
"id": 70,
"name": "Architecture",
"slug": "architecture"
},
{
"id": 72,
"name": "Art",
"slug": "art"
},
{
"id": 11,
"name": "Celebrations",
"slug": "celebrations"
},
{
"id": 24,
"name": "Children & youth",
"slug": "children-youth"
},
{
"id": 17,
"name": "Democracy",
"slug": "democracy"
},
{
"id": 69,
"name": "Design",
"slug": "design"
},
{
"id": 71,
"name": "Film & drama",
"slug": "film-drama-series"
},
{
"id": 14,
"name": "Food",
"slug": "food"
},
{
"id": 18,
"name": "Gender equality",
"slug": "equality"
},
{
"id": 12,
"name": "History",
"slug": "history"
},
{
"id": 19,
"name": "Innovation",
"slug": "innovation"
},
{
"id": 41,
"name": "LGBTQI+",
"slug": "lgbtqi"
},
{
"id": 67,
"name": "Literature",
"slug": "literature"
},
{
"id": 68,
"name": "Music",
"slug": "music"
},
{
"id": 20,
"name": "Society",
"slug": "society"
},
{
"id": 46,
"name": "Sports",
"slug": "sports"
},
{
"id": 15,
"name": "Study",
"slug": "study"
},
{
"id": 21,
"name": "Sustainability",
"slug": "sustainability"
},
{
"id": 31,
"name": "Sweden in general",
"slug": "sweden-in-general"
},
{
"id": 5,
"name": "Trade",
"slug": "trade"
},
{
"id": 73,
"name": "Work",
"slug": "work"
}
]
}
},
"category": false
}
} 
