Pippi 80 social media post How to use the material This post for social media is a part of the Pippi 80 celebration in 2025. The images may only be used by Swedish foreign missions during 2025 to write about Pippi Longstocking.
21 May marks the day Astrid Lindgren gave the very first Pippi Longstocking manuscript to her daughter, Karin.
Please note that Pippi is a registered trademark exclusively owned by Astrid Lindgren AB and may not be used without permission from them, unless included in the building blocks of this toolkit. The images may not be altered in any way.
GIF-stickers are available on Giphy.com if you search for 'Pippi Longstocking' .
Find more promotional material in the toolkit Children's literature .
Images Download image (PNG 734.5 KB) Pippi's veranda Download image (PNG 396.9 KB) Pippi carrying a thief Download image (PNG 493.7 KB) Pippi at the candy store Download GIF (GIF 218.6 KB) Pippi lifting her horse Captions Since 1945, Swedish author Astrid Lindgren’s character Pippi Longstocking has been entertaining children all over the world.✍️
The creation of Pippi began when Astrid Lindgren's daughter Karin was ill in bed and asked her mother to tell her a story. It was then that Lindgren came up with Pippi Longstocking, the supergirl who would eventually become an international icon. 👑
'Since the name was remarkable, it had to be a remarkable girl,' Lindgren said.
21 May marks the day Astrid Lindgren gave the very first Pippi Longstocking manuscript to her daughter, Karin.
Happy birthday to the much-loved Pippi Longstocking!🥳
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