Tell me it’s Easter in Sweden without telling me it’s Easter How to use the video You can use this video on social media to talk about Easter in Sweden.
The video is in 9:16 format and is suitable for Instagram and Facebook stories or reels. It is available in English, Arabic, and as a clean version without subtitles. You can use the clean version to add subtitles in your local language.
Video Download English version (MP4 242 MB) Video with English text Download Arabic version (MP4 63 MB) Video with Arabic text Download clean version (MP4 154 MB) Video without text (clean version) Captions Easter in Sweden is more than just colorful eggs, chickens, and bunnies.
It also comes with ‘påskris’ – branches decorated with bright feathers, a symbol of the arrival of spring. You can spot them both indoors and outdoors across the country, in vases at home or as garden decorations. It’s a tradition dating back to the 1880s.
Another Easter tradition and spring symbol in Sweden are the yellow daffodils – ‘påskliljor’ in Swedish, literally ‘Easter lilies’.
Happy Easter! Glad påsk!
Musik: Kiss of Spring / Meta music
Text in the video (for translation) Tell me it's Easter in Sweden without telling me it's Easter
{
"slug": "tell-me-its-easter-in-sweden-without-telling-me-its-easter",
"type": "MaterialCollection",
"theme": "theme-light",
"pageProps": {
"appProps": {
"socialMediaUrls": {
"facebook": null,
"twitter": null,
"messenger": null,
"vk": null,
"spotify": null,
"instagram": null,
"whatsapp": null,
"youtube": null,
"telegram": null,
"__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
},
"cookieSettings": {
"cookieBanner": {
"bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"bannerTitle": "<p><strong>Cookies</strong></p>\n",
"__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
},
"settingsButtonText": "Cookie-settings",
"settingsConfirmButtonText": "Confirm settings",
"settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"acceptButtonText": "Accept all cookies",
"categories": [
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_essentials",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": null,
"text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
"title": "Necessary",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
},
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_statistics",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": true,
"text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
"title": "Statistics and analytics",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
}
],
"__typename": "SwedenSettings_SiSettings_CookieSettings"
},
"fallBackImage": {
"src": null,
"alt": "",
"height": 0,
"width": 0,
"title": null,
"caption": ""
},
"articleAuthorSettings": {
"textBeforeDate": "Published at"
},
"shareWidgetSettings": {
"headerText": null,
"shareButtonIconProps": [],
"copyText": null,
"afterCopyText": null,
"failedToCopyText": null
},
"navBarSettings": {
"navBarLogos": {
"mainLogo": null,
"mainLogoAriaLabel": "Sharing sweden logo",
"darkTextLogo": null,
"lightTextLogo": null
},
"navigationLabels": {
"toggleMenuLabel": null,
"toggleSearchLabel": null
}
},
"menu": {
"selectLabel": null,
"selectGroupLabel": null,
"selectOptions": [],
"linkGroup": [
[
{
"link": {
"title": "About Sharing Sweden",
"url": "https://cms.sharingsweden.se/about-sharing-sweden",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Contact",
"url": "https://cms.sharingsweden.se/contact",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "FAQ",
"url": "https://cms.sharingsweden.se/faq",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "News",
"url": "https://cms.sharingsweden.se/news",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Newsletter",
"url": "https://cms.sharingsweden.se/newsletter",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Financial support",
"url": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "Accessibility",
"url": "https://cms.sharingsweden.se/accessibility",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Cookies policy",
"url": "https://cms.sharingsweden.se/cookie-policy",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Terms and conditions of use",
"url": "https://cms.sharingsweden.se/terms-and-conditions/",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
]
],
"iconLinks": [],
"mainMenuContent": [
{
"id": 250,
"href": "/the-sweden-brand/",
"title": "The Sweden brand",
"subMenuItems": [
{
"id": 255,
"href": "/the-sweden-brand/brand-strategy/",
"title": "The brand of Sweden as a strategic asset",
"subMenuItems": []
},
{
"id": 329,
"href": "/the-sweden-brand/the-image-of-sweden-abroad/",
"title": "The image of Sweden abroad",
"subMenuItems": []
},
{
"id": 2392,
"href": "/the-sweden-brand/brand-visual-identity/",
"title": "Brand visual identity",
"subMenuItems": [
{
"id": 328,
"href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
"title": "How to use the identity"
},
{
"id": 327,
"href": "/the-sweden-brand/brand-visual-identity/design-principles/",
"title": "Design principles"
},
{
"id": 326,
"href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
"title": "Logo and other brand marks"
},
{
"id": 325,
"href": "/the-sweden-brand/brand-visual-identity/colour/",
"title": "Colour"
},
{
"id": 324,
"href": "/the-sweden-brand/brand-visual-identity/accessibility/",
"title": "Accessibility"
},
{
"id": 323,
"href": "/the-sweden-brand/brand-visual-identity/typography/",
"title": "Typography"
},
{
"id": 322,
"href": "/the-sweden-brand/brand-visual-identity/grid/",
"title": "Grid"
},
{
"id": 321,
"href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
"title": "Tone of motion"
},
{
"id": 320,
"href": "/the-sweden-brand/brand-visual-identity/illustration/",
"title": "Illustration"
},
{
"id": 319,
"href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
"title": "Graphic element"
},
{
"id": 318,
"href": "/the-sweden-brand/brand-visual-identity/best-practice/",
"title": "Best practice"
}
]
}
]
},
{
"id": 241,
"href": "/promotional-material/",
"title": "Promotional material",
"subMenuItems": [
{
"id": 247,
"href": "/promotional-material/trade-and-talent/",
"title": "Trade and talent",
"subMenuItems": []
},
{
"id": 244,
"href": "/promotional-material/culture-and-lifestyle/",
"title": "Culture and lifestyle",
"subMenuItems": []
},
{
"id": 243,
"href": "/promotional-material/democracy-and-governance/",
"title": "Democracy and governance",
"subMenuItems": []
},
{
"id": 246,
"href": "/promotional-material/the-swedish-film-selection/",
"title": "The Swedish film selection",
"subMenuItems": []
},
{
"id": 245,
"href": "/promotional-material/image-bank-sweden/",
"title": "Image Bank Sweden",
"subMenuItems": []
},
{
"id": 242,
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"title": "All toolkits, social media, video and more",
"subMenuItems": []
}
]
},
{
"id": 291,
"href": "/calendar/",
"title": "Calendar",
"subMenuItems": []
}
]
},
"footer": {
"copyright": "Copyright © 2025 Swedish Institute",
"linkGroup": [
[
{
"href": "https://cms.sharingsweden.se/about-sharing-sweden",
"name": "About Sharing Sweden"
},
{
"href": "https://cms.sharingsweden.se/contact",
"name": "Contact"
},
{
"href": "https://cms.sharingsweden.se/faq",
"name": "FAQ"
}
],
[
{
"href": "https://cms.sharingsweden.se/news",
"name": "News"
},
{
"href": "https://cms.sharingsweden.se/newsletter",
"name": "Newsletter"
},
{
"href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"name": "Financial support"
}
],
[
{
"href": "https://cms.sharingsweden.se/accessibility",
"name": "Accessibility"
},
{
"href": "https://cms.sharingsweden.se/cookie-policy",
"name": "Cookies policy"
},
{
"href": "https://cms.sharingsweden.se/terms-and-conditions/",
"name": "Terms and conditions of use"
}
]
],
"logos": [
{
"ariaLabel": "Link to sweden.se",
"logo": {
"anchorProps": {
"href": "https://sweden.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
},
{
"ariaLabel": "Link to si.se",
"logo": {
"anchorProps": {
"href": "https://si.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
}
]
},
"skipToContent": null,
"cookieLabel": null,
"previousSlideLabel": null,
"nextSlideLabel": null,
"toolkitApplyButtonText": null,
"searchFilterProps": {
"topic": "Topic",
"format": "Format",
"topicFilters": [
{
"item": "Architecture"
},
{
"item": "Art"
},
{
"item": "Celebrations"
},
{
"item": "Children & youth"
},
{
"item": "Democracy"
},
{
"item": "Design"
},
{
"item": "Film & drama"
},
{
"item": "Food"
},
{
"item": "Gender equality"
},
{
"item": "History"
},
{
"item": "Innovation"
},
{
"item": "LGBTQI+"
},
{
"item": "Literature"
},
{
"item": "Music"
},
{
"item": "Society"
},
{
"item": "Sports"
},
{
"item": "Study"
},
{
"item": "Sustainability"
},
{
"item": "Sweden in general"
},
{
"item": "Trade"
},
{
"item": "Work"
}
],
"formatFilters": [
{
"item": "Toolkit"
},
{
"item": "Feature film"
},
{
"item": "Exhibitions"
},
{
"item": "Manuals"
},
{
"item": "Presentations"
},
{
"item": "Print materials"
},
{
"item": "Quizzes"
},
{
"item": "Social media content"
},
{
"item": "Templates"
},
{
"item": "Video"
}
],
"languageOptions": [
"albanian",
"arabic",
"armenian",
"bosnian",
"chinese",
"croatian",
"cypriot greek",
"english",
"estonian",
"filipino",
"french",
"georgian",
"german",
"italian",
"japanese",
"korean",
"latvian",
"lithuanian",
"macedonian",
"polish",
"portuguese",
"russian",
"slovak",
"slovenian",
"spanish",
"swedish",
"thai",
"turkish",
"vietnamese"
]
},
"searchComponentData": {
"searchComponent": {
"beforeQuery": null,
"afterQuery": null,
"preResultText": null,
"afterResultText": null
},
"searchField": {
"placeholder": "Search social media, video, toolkits and more",
"submitButtonText": "Search",
"label": "search",
"searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
},
"hijackData": []
}
},
"post": {
"uri": "/materials/tell-me-its-easter-in-sweden-without-telling-me-its-easter/",
"seo": {
"head": "<!-- This site is optimized with the Yoast SEO plugin v24.4 - https://yoast.com/wordpress/plugins/seo/ -->\n<link rel=\"canonical\" href=\"http://sharingsweden.se/materials/tell-me-its-easter-in-sweden-without-telling-me-its-easter/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Tell me it's Easter in Sweden without telling me it's Easter - Sharing Sweden\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/materials/tell-me-its-easter-in-sweden-without-telling-me-its-easter/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2025-04-17T13:42:21+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2025%2F04%2FEaster-reel-thumbnail-scaled.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1440\" />\n\t<meta property=\"og:image:height\" content=\"2560\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/materials/tell-me-its-easter-in-sweden-without-telling-me-its-easter/\",\"url\":\"http://sharingsweden.se/materials/tell-me-its-easter-in-sweden-without-telling-me-its-easter/\",\"name\":\"Tell me it's Easter in Sweden without telling me it's Easter - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/materials/tell-me-its-easter-in-sweden-without-telling-me-its-easter/#primaryimage\"},\"image\":{\"@id\":\"https://cms.sharingsweden.se/materials/tell-me-its-easter-in-sweden-without-telling-me-its-easter/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2025/04/Easter-reel-thumbnail-scaled.jpg\",\"datePublished\":\"2025-04-15T07:59:53+00:00\",\"dateModified\":\"2025-04-17T13:42:21+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/materials/tell-me-its-easter-in-sweden-without-telling-me-its-easter/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/materials/tell-me-its-easter-in-sweden-without-telling-me-its-easter/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2025%2F04%2FEaster-reel-thumbnail-scaled.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2025%2F04%2FEaster-reel-thumbnail-scaled.jpg&w=1200&q=90\",\"width\":1200,\"height\":2133,\"caption\":\"Tell me it's Easter in Sweden without telling me it's Easter\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
"shareUrl": "http://sharingsweden.se/materials/tell-me-its-easter-in-sweden-without-telling-me-its-easter/",
"title": "Tell me it's Easter in Sweden without telling me it's Easter - Sharing Sweden"
},
"date": "2025-04-15T09:59:53",
"type": "MaterialCollection",
"breadcrumbs": [
{
"title": "Start",
"href": "/",
"isCurrentPage": false
},
{
"title": "Promotional material",
"href": "/promotional-material/",
"isCurrentPage": false
},
{
"title": "Toolkits, social media, video and more",
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"isCurrentPage": false
},
{
"title": "Tell me it's Easter in Sweden without telling me it's Easter",
"href": "/materials/tell-me-its-easter-in-sweden-without-telling-me-its-easter/",
"isCurrentPage": true
}
],
"searchPage": null,
"featuredMedia": {
"imageBlockProps": {
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/04/Easter-reel-thumbnail-scaled.jpg",
"alt": "Tell me it's Easter in Sweden without telling me it's Easter",
"title": "Easter reel thumbnail",
"height": 2560,
"width": 1440,
"caption": null
},
"caption": null
},
"embedDataProps": null
},
"featuredImage": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/04/Easter-reel-thumbnail-scaled.jpg",
"alt": "Tell me it's Easter in Sweden without telling me it's Easter",
"title": "Easter reel thumbnail",
"height": 2560,
"width": 1440,
"caption": null
},
"title": "Tell me it’s Easter in Sweden without telling me it’s Easter",
"subHeading": null,
"slug": "tell-me-its-easter-in-sweden-without-telling-me-its-easter",
"toolkitData": [],
"eventData": [],
"sidebarMenu": [],
"rows": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the video"
},
{
"type": "paragraph",
"anchorId": "",
"children": "You can use this video on social media to talk about Easter in Sweden."
},
{
"type": "paragraph",
"anchorId": "",
"children": "The video is in 9:16 format and is suitable for Instagram and Facebook stories or reels. It is available in English, Arabic, and as a clean version without subtitles. You can use the clean version to add subtitles in your local language."
},
{
"type": "materials-block",
"heading": "Video",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 41814,
"downloadTitle": "Easter reel English",
"title": "Video with English text",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/04/Easter-reel-thumbnail-scaled.jpg",
"alt": "Tell me it's Easter in Sweden without telling me it's Easter"
},
"download": true,
"buttonText": "Download English version (MP4 242 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/04/EASTER-ENG-TXT.mp4"
},
{
"id": 41819,
"downloadTitle": "Easter reel Arabic",
"title": "Video with Arabic text",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/04/Easter-AR.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download Arabic version (MP4 63 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/04/Easter-AR-TXT-Meta-music.mp4"
},
{
"id": 41811,
"downloadTitle": "Easter reel clean",
"title": "Video without text (clean version)",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/04/Easter-CLEAN.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download clean version (MP4 154 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/04/Easter-CLEAN-Meta-music.mp4"
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Easter in Sweden is more than just colorful eggs, chickens, and bunnies. "
},
{
"type": "paragraph",
"anchorId": "",
"children": "It also comes with ‘påskris’ – branches decorated with bright feathers, a symbol of the arrival of spring. You can spot them both indoors and outdoors across the country, in vases at home or as garden decorations. It’s a tradition dating back to the 1880s. "
},
{
"type": "paragraph",
"anchorId": "",
"children": "Another Easter tradition and spring symbol in Sweden are the yellow daffodils – ‘påskliljor’ in Swedish, literally ‘Easter lilies’. "
},
{
"type": "paragraph",
"anchorId": "",
"children": "Happy Easter! Glad påsk! "
},
{
"type": "paragraph",
"anchorId": "",
"children": "Musik: Kiss of Spring / Meta music"
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Text in the video (for translation)"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Tell me it's Easter in Sweden without telling me it's Easter"
},
{
"type": "material-collections-block",
"heading": "Related content",
"materialCollectionsList": [
{
"title": "How to celebrate Easter Swedish-style",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/jenny_drakenlind-easter_craft-8202.jpg",
"alt": "Two children painting eggs.",
"height": 1653,
"width": 2480,
"title": "jenny_drakenlind-easter_craft-8202",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/easter+craft///8202#detail\">Jenny Drakenlind/Johnér/imagebank.sweden.se</a>"
},
"href": "/materials/easter/"
},
{
"title": "Swedish Easter traditions",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/03/mark_harris-uppsala_cathedral-1186.jpg",
"alt": "A cathedral",
"height": 664,
"width": 1000,
"title": "mark_harris-uppsala_cathedral-1186",
"caption": ""
},
"href": "/materials/swedish-easter-traditions/"
},
{
"title": "Recipe: gravlax",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/poster-1228767-1.jpg",
"alt": "",
"height": 500,
"width": 500,
"title": "poster-1228767",
"caption": ""
},
"href": "/materials/recipe-gravlax/"
}
]
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": false
}
],
"blocks": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the video"
},
{
"type": "paragraph",
"anchorId": "",
"children": "You can use this video on social media to talk about Easter in Sweden."
},
{
"type": "paragraph",
"anchorId": "",
"children": "The video is in 9:16 format and is suitable for Instagram and Facebook stories or reels. It is available in English, Arabic, and as a clean version without subtitles. You can use the clean version to add subtitles in your local language."
},
{
"type": "materials-block",
"heading": "Video",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 41814,
"downloadTitle": "Easter reel English",
"title": "Video with English text",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/04/Easter-reel-thumbnail-scaled.jpg",
"alt": "Tell me it's Easter in Sweden without telling me it's Easter"
},
"download": true,
"buttonText": "Download English version (MP4 242 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/04/EASTER-ENG-TXT.mp4"
},
{
"id": 41819,
"downloadTitle": "Easter reel Arabic",
"title": "Video with Arabic text",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/04/Easter-AR.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download Arabic version (MP4 63 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/04/Easter-AR-TXT-Meta-music.mp4"
},
{
"id": 41811,
"downloadTitle": "Easter reel clean",
"title": "Video without text (clean version)",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/04/Easter-CLEAN.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download clean version (MP4 154 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/04/Easter-CLEAN-Meta-music.mp4"
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Easter in Sweden is more than just colorful eggs, chickens, and bunnies. "
},
{
"type": "paragraph",
"anchorId": "",
"children": "It also comes with ‘påskris’ – branches decorated with bright feathers, a symbol of the arrival of spring. You can spot them both indoors and outdoors across the country, in vases at home or as garden decorations. It’s a tradition dating back to the 1880s. "
},
{
"type": "paragraph",
"anchorId": "",
"children": "Another Easter tradition and spring symbol in Sweden are the yellow daffodils – ‘påskliljor’ in Swedish, literally ‘Easter lilies’. "
},
{
"type": "paragraph",
"anchorId": "",
"children": "Happy Easter! Glad påsk! "
},
{
"type": "paragraph",
"anchorId": "",
"children": "Musik: Kiss of Spring / Meta music"
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Text in the video (for translation)"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Tell me it's Easter in Sweden without telling me it's Easter"
},
{
"type": "material-collections-block",
"heading": "Related content",
"materialCollectionsList": [
{
"title": "How to celebrate Easter Swedish-style",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/jenny_drakenlind-easter_craft-8202.jpg",
"alt": "Two children painting eggs.",
"height": 1653,
"width": 2480,
"title": "jenny_drakenlind-easter_craft-8202",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/easter+craft///8202#detail\">Jenny Drakenlind/Johnér/imagebank.sweden.se</a>"
},
"href": "/materials/easter/"
},
{
"title": "Swedish Easter traditions",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/03/mark_harris-uppsala_cathedral-1186.jpg",
"alt": "A cathedral",
"height": 664,
"width": 1000,
"title": "mark_harris-uppsala_cathedral-1186",
"caption": ""
},
"href": "/materials/swedish-easter-traditions/"
},
{
"title": "Recipe: gravlax",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/poster-1228767-1.jpg",
"alt": "",
"height": 500,
"width": 500,
"title": "poster-1228767",
"caption": ""
},
"href": "/materials/recipe-gravlax/"
}
]
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": false
}
],
"calendarItems": [],
"extra": {
"content": {
"__typename": "MaterialCollection",
"slug": "tell-me-its-easter-in-sweden-without-telling-me-its-easter",
"uri": "/materials/tell-me-its-easter-in-sweden-without-telling-me-its-easter/",
"date": "2025-04-15T09:59:53",
"databaseId": 41804,
"breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"Promotional material\",\"href\":\"\\/promotional-material\\/\",\"isCurrentPage\":false},{\"title\":\"Toolkits, social media, video and more\",\"href\":\"\\/promotional-material\\/toolkits-social-media-video-and-more\\/\",\"isCurrentPage\":false},{\"title\":\"Tell me it's Easter in Sweden without telling me it's Easter\",\"href\":\"\\/materials\\/tell-me-its-easter-in-sweden-without-telling-me-its-easter\\/\",\"isCurrentPage\":true}]",
"seo": {
"opengraphUrl": "http://sharingsweden.se/materials/tell-me-its-easter-in-sweden-without-telling-me-its-easter/",
"title": "Tell me it's Easter in Sweden without telling me it's Easter - Sharing Sweden",
"__typename": "PostTypeSEO"
},
"title": "Tell me it’s Easter in Sweden without telling me it’s Easter",
"featuredImage": {
"node": {
"mediaDetails": {
"height": 2560,
"width": 1440,
"__typename": "MediaDetails"
},
"title": "Easter reel thumbnail",
"uri": "/materials/tell-me-its-easter-in-sweden-without-telling-me-its-easter/easter-reel-thumbnail/",
"altText": "Tell me it's Easter in Sweden without telling me it's Easter",
"caption": null,
"sourceUrl": "https://cms.sharingsweden.se/app/uploads/2025/04/Easter-reel-thumbnail-scaled.jpg",
"__typename": "MediaItem"
},
"__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
},
"blocks": [
{
"name": "sweden-tsw/article-row",
"__typename": "SwedenTswArticleRowBlock",
"attributes": {
"reverseColumnOrderOnMobile": false,
"__typename": "SwedenTswArticleRowBlockAttributes"
},
"innerBlocks": [
{
"name": "sweden-tsw/left-column",
"innerBlocks": [],
"__typename": "SwedenTswLeftColumnBlock"
},
{
"name": "sweden-tsw/right-column",
"innerBlocks": [
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "How to use the video",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "You can use this video on social media to talk about Easter in Sweden.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "The video is in 9:16 format and is suitable for Instagram and Facebook stories or reels. It is available in English, Arabic, and as a clean version without subtitles. You can use the clean version to add subtitles in your local language.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "acf/materials-block",
"attributes": {
"data": "{\"heading\":\"Video\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"41814\",\"41819\",\"41811\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
"__typename": "AcfMaterialsBlockAttributes"
},
"__typename": "AcfMaterialsBlock",
"heading": "Video",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 41814,
"downloadTitle": "Easter reel English",
"title": "Video with English text",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/04/Easter-reel-thumbnail-scaled.jpg",
"alt": "Tell me it's Easter in Sweden without telling me it's Easter"
},
"download": true,
"buttonText": "Download English version (MP4 242 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/04/EASTER-ENG-TXT.mp4"
},
{
"id": 41819,
"downloadTitle": "Easter reel Arabic",
"title": "Video with Arabic text",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/04/Easter-AR.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download Arabic version (MP4 63 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/04/Easter-AR-TXT-Meta-music.mp4"
},
{
"id": 41811,
"downloadTitle": "Easter reel clean",
"title": "Video without text (clean version)",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/04/Easter-CLEAN.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download clean version (MP4 154 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/04/Easter-CLEAN-Meta-music.mp4"
}
]
},
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "Captions",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Easter in Sweden is more than just colorful eggs, chickens, and bunnies. ",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "It also comes with ‘påskris’ – branches decorated with bright feathers, a symbol of the arrival of spring. You can spot them both indoors and outdoors across the country, in vases at home or as garden decorations. It’s a tradition dating back to the 1880s. ",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Another Easter tradition and spring symbol in Sweden are the yellow daffodils – ‘påskliljor’ in Swedish, literally ‘Easter lilies’. ",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Happy Easter! Glad påsk! ",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Musik: Kiss of Spring / Meta music",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "Text in the video (for translation)",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Tell me it's Easter in Sweden without telling me it's Easter",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "acf/material-collections-block",
"attributes": {
"data": "{\"heading\":\"Related content\",\"_heading\":\"field_64660c568b7c9\",\"selectedMaterialCollections\":[\"7146\",\"12691\",\"6777\"],\"_selectedMaterialCollections\":\"field_64660c568b836\"}",
"__typename": "AcfMaterialCollectionsBlockAttributes"
},
"__typename": "AcfMaterialCollectionsBlock",
"heading": "Related content",
"materialCollectionsList": [
{
"title": "How to celebrate Easter Swedish-style",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/jenny_drakenlind-easter_craft-8202.jpg",
"alt": "Two children painting eggs.",
"height": 1653,
"width": 2480,
"title": "jenny_drakenlind-easter_craft-8202",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/easter+craft///8202#detail\">Jenny Drakenlind/Johnér/imagebank.sweden.se</a>"
},
"href": "/materials/easter/"
},
{
"title": "Swedish Easter traditions",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/03/mark_harris-uppsala_cathedral-1186.jpg",
"alt": "A cathedral",
"height": 664,
"width": 1000,
"title": "mark_harris-uppsala_cathedral-1186",
"caption": ""
},
"href": "/materials/swedish-easter-traditions/"
},
{
"title": "Recipe: gravlax",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/poster-1228767-1.jpg",
"alt": "",
"height": 500,
"width": 500,
"title": "poster-1228767",
"caption": ""
},
"href": "/materials/recipe-gravlax/"
}
]
}
],
"__typename": "SwedenTswRightColumnBlock"
}
]
}
],
"yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v24.4 - https://yoast.com/wordpress/plugins/seo/ -->\n<link rel=\"canonical\" href=\"http://sharingsweden.se/materials/tell-me-its-easter-in-sweden-without-telling-me-its-easter/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Tell me it's Easter in Sweden without telling me it's Easter - Sharing Sweden\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/materials/tell-me-its-easter-in-sweden-without-telling-me-its-easter/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2025-04-17T13:42:21+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2025%2F04%2FEaster-reel-thumbnail-scaled.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1440\" />\n\t<meta property=\"og:image:height\" content=\"2560\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/materials/tell-me-its-easter-in-sweden-without-telling-me-its-easter/\",\"url\":\"http://sharingsweden.se/materials/tell-me-its-easter-in-sweden-without-telling-me-its-easter/\",\"name\":\"Tell me it's Easter in Sweden without telling me it's Easter - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/materials/tell-me-its-easter-in-sweden-without-telling-me-its-easter/#primaryimage\"},\"image\":{\"@id\":\"https://cms.sharingsweden.se/materials/tell-me-its-easter-in-sweden-without-telling-me-its-easter/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2025/04/Easter-reel-thumbnail-scaled.jpg\",\"datePublished\":\"2025-04-15T07:59:53+00:00\",\"dateModified\":\"2025-04-17T13:42:21+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/materials/tell-me-its-easter-in-sweden-without-telling-me-its-easter/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/materials/tell-me-its-easter-in-sweden-without-telling-me-its-easter/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2025%2F04%2FEaster-reel-thumbnail-scaled.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2025%2F04%2FEaster-reel-thumbnail-scaled.jpg&w=1200&q=90\",\"width\":1200,\"height\":2133,\"caption\":\"Tell me it's Easter in Sweden without telling me it's Easter\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
},
"events": null,
"searchPage": null
}
},
"category": false
}
}