Tell me it’s Easter in Sweden without telling me it’s Easter How to use the video You can use this video on social media to talk about Easter in Sweden.
The video is in 9:16 format and is suitable for Instagram and Facebook stories or reels. It is available in English, Arabic, and as a clean version without subtitles. You can use the clean version to add subtitles in your local language.
Please note that the music in the video comes from Meta and may only be published on Meta platforms Facebook, Instagram, and Threads.
Video Download English version (MP4 241.7 MB) Video with English text Download Arabic version (MP4 62.5 MB) Video with Arabic text Download clean version (MP4 154.1 MB) Video without text (clean version) Captions Easter in Sweden is more than just colorful eggs, chickens, and bunnies.
It also comes with ‘påskris’ – branches decorated with bright feathers, a symbol of the arrival of spring. You can spot them both indoors and outdoors across the country, in vases at home or as garden decorations. It’s a tradition dating back to the 1880s.
Another Easter tradition and spring symbol in Sweden are the yellow daffodils – ‘påskliljor’ in Swedish, literally ‘Easter lilies’.
Happy Easter! Glad påsk!
Musik: Kiss of Spring / Meta music
Text in the video (for translation) Tell me it's Easter in Sweden without telling me it's Easter
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"children": "You can use this video on social media to talk about Easter in Sweden. "
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"children": "It also comes with ‘påskris’ – branches decorated with bright feathers, a symbol of the arrival of spring. You can spot them both indoors and outdoors across the country, in vases at home or as garden decorations. It’s a tradition dating back to the 1880s. "
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