The image of Sweden abroad The Swedish Institute (SI) is an authority on the perception of Sweden in the world. We carry out studies and analyses of the image of Sweden abroad to build an understanding of how Sweden can be relevant. This is a summary of the 2023 report.
Perceptions of Sweden According to the 2023 studies conducted by the Swedish Institute (SI), the image of Sweden is stable and positive in large parts of the world. The image has remained stable for several years. However, there are parallel and contradictory images of Sweden. In Western countries, the image has improved. Yet, in some Middle Eastern countries, it has deteriorated.
Sweden, along with some of the world’s strongest economies, ranks very high in international surveys. A majority of people in most countries have a positive opinion of Sweden and Sweden's areas of strength include sustainability, innovation, economic stability, high quality of life and democratic development. The awareness of Sweden varies greatly between countries and is generally relatively low outside our immediate area.
Media image of Sweden Media attention for Sweden increased in 2023. The number of published articles in 2023 increased by 10 per cent compared to 2022 and 37 per cent compared to 2021. The increase is most visible in the number of news articles about Sweden, but posts on social media also increased.
A strong contributing factor to the increased media interest in Sweden was the
2023 was also characterised by Swedish achievements in culture and sports. The Swedish women’s national team’s success in the FIFA Women’s World Cup, in particular, attracted great interest. When it comes to culture, one event stands out, and that is Loreen’s victory in the Eurovision Song Contest.
Conclusions about the image of Sweden abroad Sweden’s nation brand is strong. Sweden is attractive for trade and investment, the green transition, as well as democracy and strong governance. Through our attractiveness, we compete for talent and investment with some of the world’s strongest economies.
There are groups who deliberately want to damage the image of Sweden by linking events in Sweden and Sweden’s position to global areas of conflict. Disinformation about Sweden is a challenge.
Sweden’s strong nation brand, attractiveness and relations with the rest of the world form a basis for resilience against disinformation. It is important to continue to have an international presence as well as a dialogue and exchange of experiences with other countries.
SI's work on analysing the image of Sweden The Swedish Institute are experts on how Sweden is perceived in various issues globally and work continuously with studies and analyses of the image of Sweden.
Read more about the work to analyse the image of Sweden on SI's website
{
"slug": "the-image-of-sweden-abroad",
"type": "Page",
"theme": "theme-light",
"pageProps": {
"appProps": {
"socialMediaUrls": {
"facebook": null,
"twitter": null,
"messenger": null,
"vk": null,
"spotify": null,
"instagram": null,
"whatsapp": null,
"youtube": null,
"telegram": null,
"__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
},
"cookieSettings": {
"cookieBanner": {
"bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"bannerTitle": "<p><strong>Cookies</strong></p>\n",
"__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
},
"settingsButtonText": "Cookie-settings",
"settingsConfirmButtonText": "Confirm settings",
"settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"acceptButtonText": "Accept all cookies",
"categories": [
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_essentials",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": null,
"text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
"title": "Necessary",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
},
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_statistics",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": true,
"text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
"title": "Statistics and analytics",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
}
],
"__typename": "SwedenSettings_SiSettings_CookieSettings"
},
"fallBackImage": {
"src": null,
"alt": "",
"height": 0,
"width": 0,
"title": null,
"caption": ""
},
"articleAuthorSettings": {
"textBeforeDate": "Published at"
},
"shareWidgetSettings": {
"headerText": null,
"shareButtonIconProps": [],
"copyText": null,
"afterCopyText": null,
"failedToCopyText": null
},
"navBarSettings": {
"navBarLogos": {
"mainLogo": null,
"mainLogoAriaLabel": "Sharing sweden logo",
"darkTextLogo": null,
"lightTextLogo": null
},
"navigationLabels": {
"toggleMenuLabel": null,
"toggleSearchLabel": null
}
},
"menu": {
"selectLabel": null,
"selectGroupLabel": null,
"selectOptions": [],
"linkGroup": [
[
{
"link": {
"title": "About Sharing Sweden",
"url": "https://cms.sharingsweden.se/about-sharing-sweden",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Contact",
"url": "https://cms.sharingsweden.se/contact",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "FAQ",
"url": "https://cms.sharingsweden.se/faq",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "News",
"url": "https://cms.sharingsweden.se/news",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Newsletter",
"url": "https://cms.sharingsweden.se/newsletter",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Financial support",
"url": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "Accessibility",
"url": "https://cms.sharingsweden.se/accessibility",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Cookies policy",
"url": "https://cms.sharingsweden.se/cookie-policy",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Terms and conditions of use",
"url": "https://cms.sharingsweden.se/terms-and-conditions/",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
]
],
"iconLinks": [],
"mainMenuContent": [
{
"id": 250,
"href": "/the-sweden-brand/",
"title": "The Sweden brand",
"subMenuItems": [
{
"id": 255,
"href": "/the-sweden-brand/brand-strategy/",
"title": "The brand of Sweden as a strategic asset",
"subMenuItems": []
},
{
"id": 329,
"href": "/the-sweden-brand/the-image-of-sweden-abroad/",
"title": "The image of Sweden abroad",
"subMenuItems": []
},
{
"id": 2392,
"href": "/the-sweden-brand/brand-visual-identity/",
"title": "Brand visual identity",
"subMenuItems": [
{
"id": 328,
"href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
"title": "How to use the identity"
},
{
"id": 327,
"href": "/the-sweden-brand/brand-visual-identity/design-principles/",
"title": "Design principles"
},
{
"id": 326,
"href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
"title": "Logo and other brand marks"
},
{
"id": 325,
"href": "/the-sweden-brand/brand-visual-identity/colour/",
"title": "Colour"
},
{
"id": 324,
"href": "/the-sweden-brand/brand-visual-identity/accessibility/",
"title": "Accessibility"
},
{
"id": 323,
"href": "/the-sweden-brand/brand-visual-identity/typography/",
"title": "Typography"
},
{
"id": 322,
"href": "/the-sweden-brand/brand-visual-identity/grid/",
"title": "Grid"
},
{
"id": 321,
"href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
"title": "Tone of motion"
},
{
"id": 320,
"href": "/the-sweden-brand/brand-visual-identity/illustration/",
"title": "Illustration"
},
{
"id": 319,
"href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
"title": "Graphic element"
},
{
"id": 318,
"href": "/the-sweden-brand/brand-visual-identity/best-practice/",
"title": "Best practice"
}
]
}
]
},
{
"id": 241,
"href": "/promotional-material/",
"title": "Promotional material",
"subMenuItems": [
{
"id": 247,
"href": "/promotional-material/trade-and-talent/",
"title": "Trade and talent",
"subMenuItems": []
},
{
"id": 244,
"href": "/promotional-material/culture-and-lifestyle/",
"title": "Culture and lifestyle",
"subMenuItems": []
},
{
"id": 243,
"href": "/promotional-material/democracy-and-governance/",
"title": "Democracy and governance",
"subMenuItems": []
},
{
"id": 246,
"href": "/promotional-material/the-swedish-film-selection/",
"title": "The Swedish film selection",
"subMenuItems": []
},
{
"id": 245,
"href": "/promotional-material/image-bank-sweden/",
"title": "Image Bank Sweden",
"subMenuItems": []
},
{
"id": 242,
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"title": "All toolkits, social media, video and more",
"subMenuItems": []
}
]
},
{
"id": 291,
"href": "/calendar/",
"title": "Calendar",
"subMenuItems": []
}
]
},
"footer": {
"copyright": "Copyright © 2023 Swedish Institute",
"linkGroup": [
[
{
"href": "https://cms.sharingsweden.se/about-sharing-sweden",
"name": "About Sharing Sweden"
},
{
"href": "https://cms.sharingsweden.se/contact",
"name": "Contact"
},
{
"href": "https://cms.sharingsweden.se/faq",
"name": "FAQ"
}
],
[
{
"href": "https://cms.sharingsweden.se/news",
"name": "News"
},
{
"href": "https://cms.sharingsweden.se/newsletter",
"name": "Newsletter"
},
{
"href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"name": "Financial support"
}
],
[
{
"href": "https://cms.sharingsweden.se/accessibility",
"name": "Accessibility"
},
{
"href": "https://cms.sharingsweden.se/cookie-policy",
"name": "Cookies policy"
},
{
"href": "https://cms.sharingsweden.se/terms-and-conditions/",
"name": "Terms and conditions of use"
}
]
],
"logos": [
{
"ariaLabel": "Link to sweden.se",
"logo": {
"anchorProps": {
"href": "https://sweden.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
},
{
"ariaLabel": "Link to si.se",
"logo": {
"anchorProps": {
"href": "https://si.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
}
]
},
"skipToContent": null,
"cookieLabel": null,
"previousSlideLabel": null,
"nextSlideLabel": null,
"toolkitApplyButtonText": null,
"searchFilterProps": {
"topic": "Topic",
"format": "Format",
"topicFilters": [
{
"item": "Arts & design"
},
{
"item": "Business & entrepreneurship"
},
{
"item": "Celebrations"
},
{
"item": "Children & youth"
},
{
"item": "Democracy"
},
{
"item": "Food"
},
{
"item": "Gender equality"
},
{
"item": "History"
},
{
"item": "Innovation"
},
{
"item": "LGBTQI+"
},
{
"item": "Society"
},
{
"item": "Sports"
},
{
"item": "Study & research"
},
{
"item": "Sustainability"
},
{
"item": "Sweden in general"
}
],
"formatFilters": [
{
"item": "Toolkit"
},
{
"item": "Feature film"
},
{
"item": "Exhibition"
},
{
"item": "Presentations"
},
{
"item": "Print materials"
},
{
"item": "Quizzes"
},
{
"item": "Social media content"
},
{
"item": "Templates"
},
{
"item": "Video"
}
],
"languageOptions": [
"albanian",
"arabic",
"armenian",
"bosnian",
"chinese",
"croatian",
"cypriot greek",
"english",
"estonian",
"filipino",
"french",
"georgian",
"german",
"italian",
"japanese",
"korean",
"latvian",
"lithuanian",
"macedonian",
"polish",
"portuguese",
"russian",
"slovenian",
"spanish",
"swedish",
"thai",
"turkish",
"vietnamese"
]
},
"searchComponentData": {
"searchComponent": {
"beforeQuery": null,
"afterQuery": null,
"preResultText": null,
"afterResultText": null
},
"searchField": {
"placeholder": "Search social media, video, toolkits and more",
"submitButtonText": "Search",
"label": "search",
"searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
},
"hijackData": []
}
},
"post": {
"uri": "/the-sweden-brand/the-image-of-sweden-abroad/",
"seo": {
"head": "<!-- This site is optimized with the Yoast SEO plugin v23.8 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"SI is an authority on how Sweden is perceived in the world. Our expertise comes from studies and analyses of the image of Sweden abroad.\" />\n<link rel=\"canonical\" href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/the-sweden-brand/the-image-of-sweden-abroad/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"The image of Sweden abroad - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"SI is an authority on how Sweden is perceived in the world. Our expertise comes from studies and analyses of the image of Sweden abroad.\" />\n<meta property=\"og:url\" content=\"https://sharingsweden-backend.c2673.cloudnet.cloud/the-sweden-brand/the-image-of-sweden-abroad/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-03-21T12:29:12+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F10%2Fsimon_paulin-friends_by_the_water-6618.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"2480\" />\n\t<meta property=\"og:image:height\" content=\"1653\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/the-sweden-brand/the-image-of-sweden-abroad/\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/the-sweden-brand/the-image-of-sweden-abroad/\",\"name\":\"The image of Sweden abroad - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/the-sweden-brand/the-image-of-sweden-abroad/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/the-sweden-brand/the-image-of-sweden-abroad/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2023/10/simon_paulin-friends_by_the_water-6618.jpg\",\"datePublished\":\"2023-05-12T12:37:07+00:00\",\"dateModified\":\"2024-03-21T12:29:12+00:00\",\"description\":\"SI is an authority on how Sweden is perceived in the world. Our expertise comes from studies and analyses of the image of Sweden abroad.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://sharingsweden-backend.c2673.cloudnet.cloud/the-sweden-brand/the-image-of-sweden-abroad/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/the-sweden-brand/the-image-of-sweden-abroad/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F10%2Fsimon_paulin-friends_by_the_water-6618.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F10%2Fsimon_paulin-friends_by_the_water-6618.jpg&w=1200&q=90\",\"width\":1200,\"height\":800,\"caption\":\"A good quality of life is one recurring theme when we look at the image of Sweden abroad. Photo: Simon Paulin/imagebank.sweden.se\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
"shareUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/the-sweden-brand/the-image-of-sweden-abroad/",
"title": "The image of Sweden abroad - Sharing Sweden"
},
"date": "2023-05-12T12:37:07",
"type": "Page",
"breadcrumbs": [
{
"title": "Start",
"href": "/",
"isCurrentPage": false
},
{
"title": "The Sweden brand",
"href": "/the-sweden-brand/",
"isCurrentPage": false
},
{
"title": "The image of Sweden abroad",
"href": "/the-sweden-brand/the-image-of-sweden-abroad/",
"isCurrentPage": true
}
],
"searchPage": null,
"heroSlides": null,
"featuredMedia": {
"imageBlockProps": {
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/10/simon_paulin-friends_by_the_water-6618.jpg",
"alt": "A group of friends sitting enjoying the sun by the water front in Stockholm.",
"title": "Friends by the water by Simon Paulin",
"height": 1653,
"width": 2480,
"caption": "A good quality of life is one recurring theme when we look at the image of Sweden abroad. Photo: <a href=https://imagebank.sweden.se/friends+by+the+water/stockholm/stockholm/6618#detail>Simon Paulin/imagebank.sweden.se</a>"
},
"caption": "A good quality of life is one recurring theme when we look at the image of Sweden abroad. Photo: <a href=https://imagebank.sweden.se/friends+by+the+water/stockholm/stockholm/6618#detail>Simon Paulin/imagebank.sweden.se</a>"
},
"embedDataProps": null,
"caption": null
},
"featuredImage": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/10/simon_paulin-friends_by_the_water-6618.jpg",
"alt": "A group of friends sitting enjoying the sun by the water front in Stockholm.",
"title": "Friends by the water by Simon Paulin",
"height": 1653,
"width": 2480,
"caption": "A good quality of life is one recurring theme when we look at the image of Sweden abroad. Photo: <a href=https://imagebank.sweden.se/friends+by+the+water/stockholm/stockholm/6618#detail>Simon Paulin/imagebank.sweden.se</a>"
},
"title": "The image of Sweden abroad",
"subHeading": null,
"slug": "the-image-of-sweden-abroad",
"toolkitData": [],
"eventData": [],
"template": {
"templateName": "Fullwidth Template",
"__typename": "FullwidthTemplate"
},
"sidebarMenu": [],
"childPages": [],
"rows": [
{
"left": [
{
"type": "preamble",
"anchorId": "",
"children": [
{
"type": "paragraph",
"anchorId": "",
"children": "The Swedish Institute (SI) is an authority on the perception of Sweden in the world. We carry out studies and analyses of the image of Sweden abroad to build an understanding of how Sweden can be relevant. This is a summary of the 2023 report."
}
]
}
],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Perceptions of Sweden"
},
{
"type": "paragraph",
"anchorId": "",
"children": "According to the 2023 studies conducted by the Swedish Institute (SI), the image of Sweden is stable and positive in large parts of the world. The image has remained stable for several years. However, there are parallel and contradictory images of Sweden. In Western countries, the image has improved. Yet, in some Middle Eastern countries, it has deteriorated."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Sweden, along with some of the world’s strongest economies, ranks very high in international surveys. A majority of people in most countries have a positive opinion of Sweden and Sweden's areas of strength include sustainability, innovation, economic stability, high quality of life and democratic development. The awareness of Sweden varies greatly between countries and is generally relatively low outside our immediate area."
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Media image of Sweden"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Media attention for Sweden increased in 2023. The number of published articles in 2023 increased by 10 per cent compared to 2022 and 37 per cent compared to 2021. The increase is most visible in the number of news articles about Sweden, but posts on social media also increased."
},
{
"type": "paragraph",
"anchorId": "",
"children": "A strong contributing factor to the increased media interest in Sweden was the<br>extensive reaction abroad to the incidents of Qur’an burnings in 2023. Sweden’s progress towards NATO membership, which was the focus of the media image during 2022, continued to be a clear factor in 2023, but to a diminished degree. It is also worth noting that the LVU campaign, an information influence effort against Swedish social services that has been ongoing for several years, also continued in 2023 to a lesser extent than before. In 2023, Sweden thus continued to be the focus of major international issues. There have also been more indirect links between Sweden and major conflicts in the world, such as various forms of support for Ukraine and actions linked to the conflict between Israel and Hamas."
},
{
"type": "paragraph",
"anchorId": "",
"children": "2023 was also characterised by Swedish achievements in culture and sports. The Swedish women’s national team’s success in the FIFA Women’s World Cup, in particular, attracted great interest. When it comes to culture, one event stands out, and that is Loreen’s victory in the Eurovision Song Contest."
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Conclusions about the image of Sweden abroad"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Sweden’s nation brand is strong. Sweden is attractive for trade and investment, the green transition, as well as democracy and strong governance. Through our attractiveness, we compete for talent and investment with some of the world’s strongest economies."
},
{
"type": "paragraph",
"anchorId": "",
"children": "There are groups who deliberately want to damage the image of Sweden by linking events in Sweden and Sweden’s position to global areas of conflict. Disinformation about Sweden is a challenge."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Sweden’s strong nation brand, attractiveness and relations with the rest of the world form a basis for resilience against disinformation. It is important to continue to have an international presence as well as a dialogue and exchange of experiences with other countries."
},
{
"type": "materials-block",
"heading": "Read the full report",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 12332,
"downloadTitle": "The image of Sweden abroad 2023 report",
"title": "The image of Sweden abroad 2023",
"format": "pdf",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/03/The-image-of-Sweden-abroad-thumbnail.png",
"alt": "The image of Sweden abroad 2023"
},
"download": true,
"buttonText": "Download the report (PDF 27 MB)",
"hidePopup": true,
"mediaLink": "/app/uploads/2024/03/Image-of-Sweden-abroad-2023.pdf"
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "SI's work on analysing the image of Sweden"
},
{
"type": "paragraph",
"anchorId": "",
"children": "The Swedish Institute are experts on how Sweden is perceived in various issues globally and work continuously with studies and analyses of the image of Sweden. "
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://si.se/en/how-we-work/analyse-the-image-of-sweden/\">Read more about the work to analyse the image of Sweden on SI's website</a>"
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": true
},
{
"type": "linked-pages-block",
"title": "The Sweden brand",
"linkedPages": [
{
"title": "The brand of Sweden as a strategic asset",
"subtitle": null,
"href": "/the-sweden-brand/brand-strategy/",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/jann_lipka-swedens_railway_system-8393-7-1024x682.jpg",
"alt": "A train traveling over water in autumn",
"width": 1024,
"height": 682
}
},
{
"title": "Brand visual identity",
"subtitle": null,
"href": "/the-sweden-brand/brand-visual-identity/",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/Best-practice_digital3-1024x655.jpg",
"alt": "Three mobile screens showing web content in the Brand Sweden identity.",
"width": 1024,
"height": 655
}
}
]
}
],
"blocks": [
{
"left": [
{
"type": "preamble",
"anchorId": "",
"children": [
{
"type": "paragraph",
"anchorId": "",
"children": "The Swedish Institute (SI) is an authority on the perception of Sweden in the world. We carry out studies and analyses of the image of Sweden abroad to build an understanding of how Sweden can be relevant. This is a summary of the 2023 report."
}
]
}
],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Perceptions of Sweden"
},
{
"type": "paragraph",
"anchorId": "",
"children": "According to the 2023 studies conducted by the Swedish Institute (SI), the image of Sweden is stable and positive in large parts of the world. The image has remained stable for several years. However, there are parallel and contradictory images of Sweden. In Western countries, the image has improved. Yet, in some Middle Eastern countries, it has deteriorated."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Sweden, along with some of the world’s strongest economies, ranks very high in international surveys. A majority of people in most countries have a positive opinion of Sweden and Sweden's areas of strength include sustainability, innovation, economic stability, high quality of life and democratic development. The awareness of Sweden varies greatly between countries and is generally relatively low outside our immediate area."
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Media image of Sweden"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Media attention for Sweden increased in 2023. The number of published articles in 2023 increased by 10 per cent compared to 2022 and 37 per cent compared to 2021. The increase is most visible in the number of news articles about Sweden, but posts on social media also increased."
},
{
"type": "paragraph",
"anchorId": "",
"children": "A strong contributing factor to the increased media interest in Sweden was the<br>extensive reaction abroad to the incidents of Qur’an burnings in 2023. Sweden’s progress towards NATO membership, which was the focus of the media image during 2022, continued to be a clear factor in 2023, but to a diminished degree. It is also worth noting that the LVU campaign, an information influence effort against Swedish social services that has been ongoing for several years, also continued in 2023 to a lesser extent than before. In 2023, Sweden thus continued to be the focus of major international issues. There have also been more indirect links between Sweden and major conflicts in the world, such as various forms of support for Ukraine and actions linked to the conflict between Israel and Hamas."
},
{
"type": "paragraph",
"anchorId": "",
"children": "2023 was also characterised by Swedish achievements in culture and sports. The Swedish women’s national team’s success in the FIFA Women’s World Cup, in particular, attracted great interest. When it comes to culture, one event stands out, and that is Loreen’s victory in the Eurovision Song Contest."
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Conclusions about the image of Sweden abroad"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Sweden’s nation brand is strong. Sweden is attractive for trade and investment, the green transition, as well as democracy and strong governance. Through our attractiveness, we compete for talent and investment with some of the world’s strongest economies."
},
{
"type": "paragraph",
"anchorId": "",
"children": "There are groups who deliberately want to damage the image of Sweden by linking events in Sweden and Sweden’s position to global areas of conflict. Disinformation about Sweden is a challenge."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Sweden’s strong nation brand, attractiveness and relations with the rest of the world form a basis for resilience against disinformation. It is important to continue to have an international presence as well as a dialogue and exchange of experiences with other countries."
},
{
"type": "materials-block",
"heading": "Read the full report",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 12332,
"downloadTitle": "The image of Sweden abroad 2023 report",
"title": "The image of Sweden abroad 2023",
"format": "pdf",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/03/The-image-of-Sweden-abroad-thumbnail.png",
"alt": "The image of Sweden abroad 2023"
},
"download": true,
"buttonText": "Download the report (PDF 27 MB)",
"hidePopup": true,
"mediaLink": "/app/uploads/2024/03/Image-of-Sweden-abroad-2023.pdf"
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "SI's work on analysing the image of Sweden"
},
{
"type": "paragraph",
"anchorId": "",
"children": "The Swedish Institute are experts on how Sweden is perceived in various issues globally and work continuously with studies and analyses of the image of Sweden. "
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://si.se/en/how-we-work/analyse-the-image-of-sweden/\">Read more about the work to analyse the image of Sweden on SI's website</a>"
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": true
},
{
"type": "linked-pages-block",
"title": "The Sweden brand",
"linkedPages": [
{
"title": "The brand of Sweden as a strategic asset",
"subtitle": null,
"href": "/the-sweden-brand/brand-strategy/",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/jann_lipka-swedens_railway_system-8393-7-1024x682.jpg",
"alt": "A train traveling over water in autumn",
"width": 1024,
"height": 682
}
},
{
"title": "Brand visual identity",
"subtitle": null,
"href": "/the-sweden-brand/brand-visual-identity/",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/Best-practice_digital3-1024x655.jpg",
"alt": "Three mobile screens showing web content in the Brand Sweden identity.",
"width": 1024,
"height": 655
}
}
]
}
],
"calendarItems": [],
"extra": {
"content": {
"__typename": "Page",
"slug": "the-image-of-sweden-abroad",
"uri": "/the-sweden-brand/the-image-of-sweden-abroad/",
"date": "2023-05-12T12:37:07",
"databaseId": 292,
"breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"The Sweden brand\",\"href\":\"\\/the-sweden-brand\\/\",\"isCurrentPage\":false},{\"title\":\"The image of Sweden abroad\",\"href\":\"\\/the-sweden-brand\\/the-image-of-sweden-abroad\\/\",\"isCurrentPage\":true}]",
"hero": {
"heroSlides": null,
"__typename": "Page_Hero"
},
"featuredMedia": {
"useFeaturedVideo": null,
"embedCode": null,
"embedCaption": null,
"__typename": "Page_Featuredmedia"
},
"template": {
"templateName": "Fullwidth Template",
"__typename": "FullwidthTemplate"
},
"sidebarMenu": null,
"children": {
"nodes": [],
"__typename": "HierarchicalContentNodeToContentNodeChildrenConnection"
},
"seo": {
"opengraphUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/the-sweden-brand/the-image-of-sweden-abroad/",
"title": "The image of Sweden abroad - Sharing Sweden",
"__typename": "PostTypeSEO"
},
"title": "The image of Sweden abroad",
"featuredImage": {
"node": {
"mediaDetails": {
"height": 1653,
"width": 2480,
"__typename": "MediaDetails"
},
"title": "Friends by the water by Simon Paulin",
"uri": "/the-sweden-brand/the-image-of-sweden-abroad/simon_paulin-friends_by_the_water-6618/",
"altText": "A group of friends sitting enjoying the sun by the water front in Stockholm.",
"caption": "A good quality of life is one recurring theme when we look at the image of Sweden abroad. Photo: <a href=https://imagebank.sweden.se/friends+by+the+water/stockholm/stockholm/6618#detail>Simon Paulin/imagebank.sweden.se</a>",
"sourceUrl": "https://cms.sharingsweden.se/app/uploads/2023/10/simon_paulin-friends_by_the_water-6618.jpg",
"__typename": "MediaItem"
},
"__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
},
"blocks": [
{
"name": "sweden-tsw/article-row",
"__typename": "SwedenTswArticleRowBlock",
"attributes": {
"reverseColumnOrderOnMobile": true,
"__typename": "SwedenTswArticleRowBlockAttributes"
},
"innerBlocks": [
{
"name": "sweden-tsw/left-column",
"innerBlocks": [
{
"name": "sharing-sweden-tsw/preamble",
"attributes": {
"anchor": "",
"__typename": "SharingSwedenTswPreambleBlockAttributes"
},
"innerBlocks": [
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "The Swedish Institute (SI) is an authority on the perception of Sweden in the world. We carry out studies and analyses of the image of Sweden abroad to build an understanding of how Sweden can be relevant. This is a summary of the 2023 report.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
}
],
"__typename": "SharingSwedenTswPreambleBlock"
}
],
"__typename": "SwedenTswLeftColumnBlock"
},
{
"name": "sweden-tsw/right-column",
"innerBlocks": [
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "Perceptions of Sweden",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "According to the 2023 studies conducted by the Swedish Institute (SI), the image of Sweden is stable and positive in large parts of the world. The image has remained stable for several years. However, there are parallel and contradictory images of Sweden. In Western countries, the image has improved. Yet, in some Middle Eastern countries, it has deteriorated.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Sweden, along with some of the world’s strongest economies, ranks very high in international surveys. A majority of people in most countries have a positive opinion of Sweden and Sweden's areas of strength include sustainability, innovation, economic stability, high quality of life and democratic development. The awareness of Sweden varies greatly between countries and is generally relatively low outside our immediate area.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "Media image of Sweden",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Media attention for Sweden increased in 2023. The number of published articles in 2023 increased by 10 per cent compared to 2022 and 37 per cent compared to 2021. The increase is most visible in the number of news articles about Sweden, but posts on social media also increased.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "A strong contributing factor to the increased media interest in Sweden was the<br>extensive reaction abroad to the incidents of Qur’an burnings in 2023. Sweden’s progress towards NATO membership, which was the focus of the media image during 2022, continued to be a clear factor in 2023, but to a diminished degree. It is also worth noting that the LVU campaign, an information influence effort against Swedish social services that has been ongoing for several years, also continued in 2023 to a lesser extent than before. In 2023, Sweden thus continued to be the focus of major international issues. There have also been more indirect links between Sweden and major conflicts in the world, such as various forms of support for Ukraine and actions linked to the conflict between Israel and Hamas.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "2023 was also characterised by Swedish achievements in culture and sports. The Swedish women’s national team’s success in the FIFA Women’s World Cup, in particular, attracted great interest. When it comes to culture, one event stands out, and that is Loreen’s victory in the Eurovision Song Contest.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "Conclusions about the image of Sweden abroad",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Sweden’s nation brand is strong. Sweden is attractive for trade and investment, the green transition, as well as democracy and strong governance. Through our attractiveness, we compete for talent and investment with some of the world’s strongest economies.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "There are groups who deliberately want to damage the image of Sweden by linking events in Sweden and Sweden’s position to global areas of conflict. Disinformation about Sweden is a challenge.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Sweden’s strong nation brand, attractiveness and relations with the rest of the world form a basis for resilience against disinformation. It is important to continue to have an international presence as well as a dialogue and exchange of experiences with other countries.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "acf/materials-block",
"attributes": {
"data": "{\"heading\":\"Read the full report\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"12332\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
"__typename": "AcfMaterialsBlockAttributes"
},
"__typename": "AcfMaterialsBlock",
"heading": "Read the full report",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 12332,
"downloadTitle": "The image of Sweden abroad 2023 report",
"title": "The image of Sweden abroad 2023",
"format": "pdf",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/03/The-image-of-Sweden-abroad-thumbnail.png",
"alt": "The image of Sweden abroad 2023"
},
"download": true,
"buttonText": "Download the report (PDF 27 MB)",
"hidePopup": true,
"mediaLink": "/app/uploads/2024/03/Image-of-Sweden-abroad-2023.pdf"
}
]
},
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "SI's work on analysing the image of Sweden",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "The Swedish Institute are experts on how Sweden is perceived in various issues globally and work continuously with studies and analyses of the image of Sweden. ",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "<a href=\"https://si.se/en/how-we-work/analyse-the-image-of-sweden/\">Read more about the work to analyse the image of Sweden on SI's website</a>",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
}
],
"__typename": "SwedenTswRightColumnBlock"
}
]
},
{
"name": "acf/linked-pages-block",
"attributes": {
"data": "{\"heading\":\"The Sweden brand\",\"_heading\":\"field_64776edb82f57\",\"selected_pages\":[\"251\",\"257\"],\"_selected_pages\":\"field_64776edb83032\"}",
"__typename": "AcfLinkedPagesBlockAttributes"
},
"linkedPages": "[{\"title\":\"The brand of Sweden as a strategic asset\",\"subtitle\":null,\"href\":\"\\/the-sweden-brand\\/brand-strategy\\/\",\"imageProps\":{\"src\":\"https:\\/\\/cms.sharingsweden.se\\/app\\/uploads\\/2023\\/08\\/jann_lipka-swedens_railway_system-8393-7-1024x682.jpg\",\"alt\":\"A train traveling over water in autumn\",\"width\":1024,\"height\":682}},{\"title\":\"Brand visual identity\",\"subtitle\":null,\"href\":\"\\/the-sweden-brand\\/brand-visual-identity\\/\",\"imageProps\":{\"src\":\"https:\\/\\/cms.sharingsweden.se\\/app\\/uploads\\/2023\\/08\\/Best-practice_digital3-1024x655.jpg\",\"alt\":\"Three mobile screens showing web content in the Brand Sweden identity.\",\"width\":1024,\"height\":655}}]",
"__typename": "AcfLinkedPagesBlock"
}
],
"yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v23.8 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"SI is an authority on how Sweden is perceived in the world. Our expertise comes from studies and analyses of the image of Sweden abroad.\" />\n<link rel=\"canonical\" href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/the-sweden-brand/the-image-of-sweden-abroad/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"The image of Sweden abroad - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"SI is an authority on how Sweden is perceived in the world. Our expertise comes from studies and analyses of the image of Sweden abroad.\" />\n<meta property=\"og:url\" content=\"https://sharingsweden-backend.c2673.cloudnet.cloud/the-sweden-brand/the-image-of-sweden-abroad/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-03-21T12:29:12+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F10%2Fsimon_paulin-friends_by_the_water-6618.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"2480\" />\n\t<meta property=\"og:image:height\" content=\"1653\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/the-sweden-brand/the-image-of-sweden-abroad/\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/the-sweden-brand/the-image-of-sweden-abroad/\",\"name\":\"The image of Sweden abroad - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/the-sweden-brand/the-image-of-sweden-abroad/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/the-sweden-brand/the-image-of-sweden-abroad/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2023/10/simon_paulin-friends_by_the_water-6618.jpg\",\"datePublished\":\"2023-05-12T12:37:07+00:00\",\"dateModified\":\"2024-03-21T12:29:12+00:00\",\"description\":\"SI is an authority on how Sweden is perceived in the world. Our expertise comes from studies and analyses of the image of Sweden abroad.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://sharingsweden-backend.c2673.cloudnet.cloud/the-sweden-brand/the-image-of-sweden-abroad/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/the-sweden-brand/the-image-of-sweden-abroad/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F10%2Fsimon_paulin-friends_by_the_water-6618.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F10%2Fsimon_paulin-friends_by_the_water-6618.jpg&w=1200&q=90\",\"width\":1200,\"height\":800,\"caption\":\"A good quality of life is one recurring theme when we look at the image of Sweden abroad. Photo: Simon Paulin/imagebank.sweden.se\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
},
"events": null,
"searchPage": null
}
},
"category": false
}
} 
