Between the lines – Explore the power of literature

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A younger man with long hair, a woman in Sami clothing and a man in a suit.
Jonas Hassen Khemiri, Elin Anna Labba and Mats Malm. Three representatives of Swedish literature in Between the lines. Photo: Pierre Björk, Carl-Johan Utsi, Rickard L. Eriksson.
A montage of posters from the exhibition with authors and questions.
Example of posters in the exhibition.

About this toolkit

The literary scene in Sweden is both vibrant and multi-faceted and the international interest in Swedish literature is growing. This makes Sweden a welcome participant in book fairs and literary festivals all over the world. The ‘Between the Lines’ toolkit provides a means to both deepen and broaden the promotion of Swedish literature abroad. 

Target audience

Literature enthusiasts and anyone interested in exploring the impact of literature in our lives and society.

Contact person

Oskar Röhlander

Financial support for 2024

Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.

Financial support and how to apply

How to use Between the lines

The material aims to promote contemporary Swedish literature while at the same time creating an interest in literature as a concept and some of its core concerns and practices. You will find a poster exhibition, films, social media materials and event suggestions that you can use when promoting Swedish literature.

The exhibition material is available as high-resolution PDF files in English and as word files for translation. When you translate the material to your local language, always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files.

Exhibition and press material

Overview Between the lines

Exhibition overview

Exhibition text for translation (English)

A standalone exhibition module
Toolkit: Exhibition module

Exhibition module – Architecture for the toolkit exhibitions

Press release

A person reading by the waterfront
Image Bank Sweden

Images of literature and books on Image Bank Sweden

This is a poster exhibition in the form of Q&As. The exhibition gathers representatives of the Swedish literary scene – writers, translators, educators, literacy promotors – who share their thoughts on different literary matters.

To obtain high resolution print files for the exhibition and press photos, please apply to use this toolkit.

The social media material can be published as a campaign when activating the toolkit or throughout the whole year. The videos can be published on social media or screened at events.

Events

Embassies around the world are invited to bring the exhibition to life through a variety of events, including:

  • Book Fairs and Literature Festivals: Take part in events focused on books, literature, and culture. Showcase Swedish literature and engage with local audiences through author talks, readings, and book signings.
  • Swedish Book Circles: Organise book clubs where participants can read and discuss Swedish literature. Invite Swedish authors or local experts to lead discussions.
  • Readings and Individual Author Visits: Invite Swedish authors to give readings and talks about their work or arrange visits for individual authors. This is a great way to bring Swedish literature to local audiences and build a connection between the embassy and the local literary community. For example, if there is a university with Swedish studies in the area you could make an event together.
  • Workshops for Translators: Arrange workshops for local translators to learn more about Swedish literature and techniques for translating it into different languages.
  • Swedish Teaching and Alumni: Connect with local universities and alumni organisations to promote Swedish literature and the ‘Between the Lines’ exhibition. Invite Swedish authors to give talks or workshops on campus or organise alumni events to celebrate Swedish literature.

Swedish writers and literature professionals presented in the toolkit

  • Karin Smirnoff (novelist)
  • Steve Sem-Sandberg (novelist)
  • Jan Stolpe (translator)
  • Elin Anna Labba (non-fiction writer)
  • Mats Strandberg (YA writer)
  • Emma AdBåge (childrens’ book writer)
  • Parvin Ardalan (journalist, former ICORN resident)
  • Elisabeth Åsbrink (non-fiction writer)
  • Mats Malm (permanent secretary Swedish Academy)
  • Jonas Hassen Khemiri (novelist/playwright)
  • Balsam Karam (novelist)
  • Bim Eriksson (comic books artist)
  • Sara Garib (spoken word poet)
  • Lydia Sandgren (novelist)
  • Ida Linde (writer/director of Biskops Arnö Writers’ Workshop)
  • Malin Persson Giolito (crime fiction writer)
  • Bagir Kwiek (former Swedish national reading ambassador)

Get inspired

‘Between the Lines’ at the Book Fair in Riga, Latvia:

Several exhibition modules with posters at a book fair.
Between the lines-poster and a booth full of books,.
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                        "title": "The Nobel Prize",
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                            "caption": "Jonas Hassen Khemiri, Elin Anna Labba and Mats Malm. Three representatives of Swedish literature in <em>Between the lines</em>. Photo: Pierre Björk, Carl-Johan Utsi, Rickard L. Eriksson.",
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                            "caption": "Example of posters in the exhibition.",
                            "title": "Between the lines montage",
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                            "children": "About this toolkit"
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                                    "children": "The literary scene in Sweden is both vibrant and multi-faceted and the international interest in Swedish literature is growing. This makes Sweden a welcome participant in book fairs and literary festivals all over the world. The ‘Between the Lines’ toolkit provides a means to both deepen and broaden the promotion of Swedish literature abroad.&nbsp;"
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                                            "children": "Literature enthusiasts and anyone interested in exploring the impact of literature in our lives and society."
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                                            "children": "<a href=\"mailto:oskar.rohlander@si.se\">Oskar Röhlander</a>"
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                                            "children": "Financial support for 2024"
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                                            "children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
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                                            "type": "paragraph",
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                                            "children": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
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                                    "title": "Writers and literature professionals",
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                                    "h2": true,
                                    "children": "How to use Between the lines"
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                                    "children": [
                                        {
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                                            "children": "The material aims to promote contemporary Swedish literature while at the same time creating an interest in literature as a concept and some of its core concerns and practices. You will find a poster exhibition, films, social media materials and event suggestions that you can use when promoting Swedish literature."
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                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "The exhibition material is available as high-resolution PDF files in English and as word files for translation.&nbsp;When you translate the material to your local language,&nbsp;always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files."
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                                            "downloadTitle": "Between the lines – overview",
                                            "title": "Exhibition overview",
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                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/between-the-lines-overview-thumbnail.png",
                                                "alt": "Overview Between the lines"
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                                            "id": 1020,
                                            "downloadTitle": "Between the lines –  exhibition text for translation",
                                            "title": "Exhibition text for translation (English)",
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                                            "download": true,
                                            "buttonText": "Download text for translation (DOCX 62 KB)",
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                                            "mediaLink": "/app/uploads/2023/07/between-the-lines_exhibition-text-eng.docx"
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                                        {
                                            "id": 8005,
                                            "downloadTitle": "Toolkit: exhibition module",
                                            "title": "Exhibition module – Architecture for the toolkit exhibitions",
                                            "format": "",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/10/Exhibition-module-single.png",
                                                "alt": "A standalone exhibition module"
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                                            "buttonText": "Toolkit: Exhibition module",
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                                            "mediaLink": "https://sharingsweden.se/toolkits/exhibition-module"
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                                            "downloadTitle": "Between the lines – press release",
                                            "title": "Press release",
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                                            "download": true,
                                            "buttonText": "Download press release (DOCX 29 KB)",
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                                            "mediaLink": "/app/uploads/2023/07/between-the-lines-press-release_eng.docx"
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                                        {
                                            "id": 1106,
                                            "downloadTitle": "Between the lines – Image bank selection",
                                            "title": "Images of literature and books on Image Bank Sweden",
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                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/helena_wahlman-relaxed_reading-3098.jpg",
                                                "alt": "A person reading by the waterfront"
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                                            "buttonText": "Image Bank Sweden",
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                                            "mediaLink": "https://imagebank.sweden.se/search?q=literature+books"
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                                    "children": "This is a poster exhibition in the form of Q&amp;As. The exhibition gathers representatives of the Swedish literary scene – writers, translators, educators, literacy promotors – who share their thoughts on different literary matters."
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                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "To obtain high resolution print files for the exhibition and press photos, please apply to use this toolkit."
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                                            "title": "Nordic noir author Karin Smirnoff",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Between-the-lines-Karin-reel-thumbnail.jpg",
                                                "alt": "Karin in profile",
                                                "height": 1920,
                                                "width": 1080,
                                                "title": "Between the lines Karin reel thumbnail",
                                                "caption": ""
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                                            "href": "/materials/swedish-novelist-karin-smirnoff/"
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                                        {
                                            "title": "Horror and fantasy novelist Mats Strandberg",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Between-the-lines-Mats-reel-thumbnail.jpg",
                                                "alt": "Mats looking at his laptop.",
                                                "height": 1920,
                                                "width": 1080,
                                                "title": "Between the lines Mats reel thumbnail",
                                                "caption": ""
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                                            "href": "/materials/novelist-mats-strandberg/"
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                                        {
                                            "title": "Comic artist Bim Eriksson",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Between-the-lines-Bim-reel-thumbnail.jpg",
                                                "alt": "Bim talking to the camera.",
                                                "height": 1920,
                                                "width": 1080,
                                                "title": "Between the lines Bim reel thumbnail",
                                                "caption": ""
                                            },
                                            "href": "/materials/comic-artist-bim-eriksson/"
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                                        {
                                            "title": "Book competition",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Mats-strandberg-book-competition-EN-CLEAN.jpg",
                                                "alt": "",
                                                "height": 720,
                                                "width": 396,
                                                "title": "Mats-strandberg-book-competition-EN-CLEAN",
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                                        {
                                            "title": "Swedish literature quiz",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Between-the-lines-quiz-1.png",
                                                "alt": "Which Swedish poet wrote \"What I have written is between the lines\"?",
                                                "height": 1920,
                                                "width": 1080,
                                                "title": "Between the lines quiz 1",
                                                "caption": ""
                                            },
                                            "href": "/materials/literature-quiz/"
                                        },
                                        {
                                            "title": "The book boat – a floating library",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/The-book-boat-2.jpg",
                                                "alt": "The book boat at a dock.",
                                                "height": 960,
                                                "width": 720,
                                                "title": "The book boat 2",
                                                "caption": "Photo: Johan Pensar & Jill Fransson"
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                                            "href": "/materials/book-boat/"
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                                        {
                                            "title": "Mini libraries",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Mini-libraries_Tunnelbanan_Kollektivet-Livet-scaled.jpg",
                                                "alt": "A mini library looking like an old Stockholm subway train.",
                                                "height": 2560,
                                                "width": 2560,
                                                "title": "Mini libraries_Tunnelbanan_Kollektivet Livet",
                                                "caption": "Photo: Kollektivet Livet"
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                                            "href": "/materials/mini-libraries/"
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                                        {
                                            "title": "Gothenburg UNESCO City of Literature",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/per_pixel_petersson-gothenburg_skyline-5222.jpg",
                                                "alt": "",
                                                "height": 1648,
                                                "width": 2480,
                                                "title": "per_pixel_petersson-gothenburg_skyline-5222",
                                                "caption": "Photo: Credits: Per Pixel Petersson/ imagebank.sweden.se"
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                                            "href": "/materials/gothenburg-unesco-city-of-literature/"
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                                        {
                                            "title": "Swedish libraries: The Tranströmer Library",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/10/Transtromer-library-thumbnail.jpg",
                                                "alt": "A librarian stacking books in the Tranströmer library.",
                                                "height": 720,
                                                "width": 402,
                                                "title": "Tranströmer library",
                                                "caption": ""
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                                            "href": "/materials/swedish-libraries-the-transtromer-library/"
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                                        {
                                            "title": "Audiobooks in Sweden",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/genrebilder-storytel_64b10244d2cc6.jpg",
                                                "alt": "A woman listening to a book.",
                                                "height": 1000,
                                                "width": 1500,
                                                "title": "genrebilder-storytel_64b10244d2cc6",
                                                "caption": "Photo: Storytel"
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                                            "href": "/materials/audiobooks-and-storytel/"
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                                        {
                                            "title": "5 Swedish book tips",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/helena_wahlman-relaxed_reading-3098.jpg",
                                                "alt": "A person reading by the waterfront",
                                                "height": 1647,
                                                "width": 2480,
                                                "title": "helena_wahlman-relaxed_reading-3098",
                                                "caption": "Photo: Helena Wahlman/imagebank.sweden.se"
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                                            "href": "/materials/5-swedish-book-tips/"
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                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The social media material can be published as a campaign when activating the toolkit or throughout the whole year. The videos can be published on social media or screened at events."
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                            "children": [
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                                    "children": "Events"
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                                    "children": "Embassies around the world are invited to bring the exhibition to life through a variety of events, including:"
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                                    "html": "<ul class=\"wp-block-list\"><li><strong>Book Fairs and Literature Festivals:</strong> Take part in events focused on books, literature, and culture. Showcase Swedish literature and engage with local audiences through author talks, readings, and book signings.</li><li><strong>Swedish Book Circles:</strong> Organise book clubs where participants can read and discuss Swedish literature. Invite Swedish authors or local experts to lead discussions.</li><li><strong>Readings and Individual Author Visits:</strong> Invite Swedish authors to give readings and talks about their work or arrange visits for individual authors. This is a great way to bring Swedish literature to local audiences and build a connection between the embassy and the local literary community. For example, if there is a university with Swedish studies in the area you could make an event together. </li><li><strong>Workshops for Translators:</strong> Arrange workshops for local translators to learn more about Swedish literature and techniques for translating it into different languages.</li><li><strong>Swedish Teaching and Alumni:</strong> Connect with local universities and alumni organisations to promote Swedish literature and the ‘Between the Lines’ exhibition. Invite Swedish authors to give talks or workshops on campus or organise alumni events to celebrate Swedish literature.</li></ul>"
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                                    "children": "Swedish writers and literature professionals presented in the toolkit"
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                                    "html": "<ul class=\"wp-block-list\"><li>Karin Smirnoff (novelist)</li><li>Steve Sem-Sandberg (novelist)</li><li>Jan Stolpe (translator)</li><li>Elin Anna Labba (non-fiction writer)</li><li>Mats Strandberg (YA writer)</li><li>Emma AdBåge (childrens’ book writer)</li><li>Parvin Ardalan (journalist, former ICORN resident)</li><li>Elisabeth Åsbrink (non-fiction writer)</li><li>Mats Malm (permanent secretary Swedish Academy)</li><li>Jonas Hassen Khemiri (novelist/playwright)</li><li>Balsam Karam (novelist)</li><li>Bim Eriksson (comic books artist)</li><li>Sara Garib (spoken word poet)</li><li>Lydia Sandgren (novelist)</li><li>Ida Linde (writer/director of Biskops Arnö Writers’ Workshop)</li><li>Malin Persson Giolito (crime fiction writer)</li><li>Bagir Kwiek (former Swedish national reading ambassador)</li></ul>"
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                                    "children": "Get inspired"
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                                    "h3": true,
                                    "children": "‘Between the Lines’ at the Book Fair in Riga, Latvia:"
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                                    "title": "between-the-lines-book-fair-in-riga-2",
                                    "alt": "Several exhibition modules with posters at a book fair. ",
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                                    "title": "between the lines – book-fair-in-riga-1",
                                    "alt": "Between the lines-poster and a booth full of books,.",
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                                    "width": 1600,
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                            "caption": "Jonas Hassen Khemiri, Elin Anna Labba and Mats Malm. Three representatives of Swedish literature in <em>Between the lines</em>. Photo: Pierre Björk, Carl-Johan Utsi, Rickard L. Eriksson.",
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                            "alt": "A younger man with long hair, a woman in Sami clothing and a man in a suit. ",
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                            "caption": "Example of posters in the exhibition.",
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                            "children": "About this toolkit"
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                                    "children": "The literary scene in Sweden is both vibrant and multi-faceted and the international interest in Swedish literature is growing. This makes Sweden a welcome participant in book fairs and literary festivals all over the world. The ‘Between the Lines’ toolkit provides a means to both deepen and broaden the promotion of Swedish literature abroad.&nbsp;"
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                                            "children": "Literature enthusiasts and anyone interested in exploring the impact of literature in our lives and society."
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                                            "children": "<a href=\"mailto:oskar.rohlander@si.se\">Oskar Röhlander</a>"
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                                            "children": "Financial support for 2024"
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                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
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                            "title": "Content included",
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                                    "title": "Exhibition and press material",
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                                    "title": "Videos and social media posts",
                                    "href": "#videos-and-social-media-posts"
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                                    "title": "Events",
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                                    "title": "Writers and literature professionals",
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                                    "title": "Get inspired",
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                                    "h2": true,
                                    "children": "How to use Between the lines"
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                                    "children": [
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                                            "type": "paragraph",
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                                            "children": "The material aims to promote contemporary Swedish literature while at the same time creating an interest in literature as a concept and some of its core concerns and practices. You will find a poster exhibition, films, social media materials and event suggestions that you can use when promoting Swedish literature."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "The exhibition material is available as high-resolution PDF files in English and as word files for translation.&nbsp;When you translate the material to your local language,&nbsp;always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files."
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                                            "downloadTitle": "Between the lines – overview",
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                                            "downloadTitle": "Between the lines –  exhibition text for translation",
                                            "title": "Exhibition text for translation (English)",
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                                            "buttonText": "Download text for translation (DOCX 62 KB)",
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                                            "downloadTitle": "Toolkit: exhibition module",
                                            "title": "Exhibition module – Architecture for the toolkit exhibitions",
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                                            "image": {
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                                            "downloadTitle": "Between the lines – press release",
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                                            "buttonText": "Download press release (DOCX 29 KB)",
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                                            "id": 1106,
                                            "downloadTitle": "Between the lines – Image bank selection",
                                            "title": "Images of literature and books on Image Bank Sweden",
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                                            "buttonText": "Image Bank Sweden",
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                                    "children": "This is a poster exhibition in the form of Q&amp;As. The exhibition gathers representatives of the Swedish literary scene – writers, translators, educators, literacy promotors – who share their thoughts on different literary matters."
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                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "To obtain high resolution print files for the exhibition and press photos, please apply to use this toolkit."
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                                            "title": "Nordic noir author Karin Smirnoff",
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                                            "title": "Horror and fantasy novelist Mats Strandberg",
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                                        {
                                            "title": "Comic artist Bim Eriksson",
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                                                "title": "Between the lines Bim reel thumbnail",
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                                        {
                                            "title": "Book competition",
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                                        {
                                            "title": "Swedish literature quiz",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Between-the-lines-quiz-1.png",
                                                "alt": "Which Swedish poet wrote \"What I have written is between the lines\"?",
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                                                "title": "Between the lines quiz 1",
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                                        {
                                            "title": "The book boat – a floating library",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/The-book-boat-2.jpg",
                                                "alt": "The book boat at a dock.",
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                                                "caption": "Photo: Johan Pensar & Jill Fransson"
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                                        {
                                            "title": "Mini libraries",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Mini-libraries_Tunnelbanan_Kollektivet-Livet-scaled.jpg",
                                                "alt": "A mini library looking like an old Stockholm subway train.",
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                                                "title": "Mini libraries_Tunnelbanan_Kollektivet Livet",
                                                "caption": "Photo: Kollektivet Livet"
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                                        {
                                            "title": "Gothenburg UNESCO City of Literature",
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                                                "caption": "Photo: Credits: Per Pixel Petersson/ imagebank.sweden.se"
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                                        {
                                            "title": "Swedish libraries: The Tranströmer Library",
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                                                "alt": "A librarian stacking books in the Tranströmer library.",
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                                        {
                                            "title": "Audiobooks in Sweden",
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                                        {
                                            "title": "5 Swedish book tips",
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                                    "children": "The social media material can be published as a campaign when activating the toolkit or throughout the whole year. The videos can be published on social media or screened at events."
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                                    "children": "Embassies around the world are invited to bring the exhibition to life through a variety of events, including:"
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                                    "html": "<ul class=\"wp-block-list\"><li><strong>Book Fairs and Literature Festivals:</strong> Take part in events focused on books, literature, and culture. Showcase Swedish literature and engage with local audiences through author talks, readings, and book signings.</li><li><strong>Swedish Book Circles:</strong> Organise book clubs where participants can read and discuss Swedish literature. Invite Swedish authors or local experts to lead discussions.</li><li><strong>Readings and Individual Author Visits:</strong> Invite Swedish authors to give readings and talks about their work or arrange visits for individual authors. This is a great way to bring Swedish literature to local audiences and build a connection between the embassy and the local literary community. For example, if there is a university with Swedish studies in the area you could make an event together. </li><li><strong>Workshops for Translators:</strong> Arrange workshops for local translators to learn more about Swedish literature and techniques for translating it into different languages.</li><li><strong>Swedish Teaching and Alumni:</strong> Connect with local universities and alumni organisations to promote Swedish literature and the ‘Between the Lines’ exhibition. Invite Swedish authors to give talks or workshops on campus or organise alumni events to celebrate Swedish literature.</li></ul>"
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                                    "children": "Swedish writers and literature professionals presented in the toolkit"
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                                    "html": "<ul class=\"wp-block-list\"><li>Karin Smirnoff (novelist)</li><li>Steve Sem-Sandberg (novelist)</li><li>Jan Stolpe (translator)</li><li>Elin Anna Labba (non-fiction writer)</li><li>Mats Strandberg (YA writer)</li><li>Emma AdBåge (childrens’ book writer)</li><li>Parvin Ardalan (journalist, former ICORN resident)</li><li>Elisabeth Åsbrink (non-fiction writer)</li><li>Mats Malm (permanent secretary Swedish Academy)</li><li>Jonas Hassen Khemiri (novelist/playwright)</li><li>Balsam Karam (novelist)</li><li>Bim Eriksson (comic books artist)</li><li>Sara Garib (spoken word poet)</li><li>Lydia Sandgren (novelist)</li><li>Ida Linde (writer/director of Biskops Arnö Writers’ Workshop)</li><li>Malin Persson Giolito (crime fiction writer)</li><li>Bagir Kwiek (former Swedish national reading ambassador)</li></ul>"
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                                    "children": "‘Between the Lines’ at the Book Fair in Riga, Latvia:"
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                                    "alt": "Between the lines-poster and a booth full of books,.",
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                                                        "content": "The literary scene in Sweden is both vibrant and multi-faceted and the international interest in Swedish literature is growing. This makes Sweden a welcome participant in book fairs and literary festivals all over the world. The ‘Between the Lines’ toolkit provides a means to both deepen and broaden the promotion of Swedish literature abroad.&nbsp;",
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                                                                "content": "<a href=\"mailto:oskar.rohlander@si.se\">Oskar Röhlander</a>",
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                                                                "content": "The material aims to promote contemporary Swedish literature while at the same time creating an interest in literature as a concept and some of its core concerns and practices. You will find a poster exhibition, films, social media materials and event suggestions that you can use when promoting Swedish literature.",
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                                                        "content": "This is a poster exhibition in the form of Q&amp;As. The exhibition gathers representatives of the Swedish literary scene – writers, translators, educators, literacy promotors – who share their thoughts on different literary matters.",
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                                                        "content": "The social media material can be published as a campaign when activating the toolkit or throughout the whole year. The videos can be published on social media or screened at events.",
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                                                        "content": "Embassies around the world are invited to bring the exhibition to life through a variety of events, including:",
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                                                    "saveContent": "<ul class=\"wp-block-list\"><li><strong>Book Fairs and Literature Festivals:</strong> Take part in events focused on books, literature, and culture. Showcase Swedish literature and engage with local audiences through author talks, readings, and book signings.</li><li><strong>Swedish Book Circles:</strong> Organise book clubs where participants can read and discuss Swedish literature. Invite Swedish authors or local experts to lead discussions.</li><li><strong>Readings and Individual Author Visits:</strong> Invite Swedish authors to give readings and talks about their work or arrange visits for individual authors. This is a great way to bring Swedish literature to local audiences and build a connection between the embassy and the local literary community. For example, if there is a university with Swedish studies in the area you could make an event together. </li><li><strong>Workshops for Translators:</strong> Arrange workshops for local translators to learn more about Swedish literature and techniques for translating it into different languages.</li><li><strong>Swedish Teaching and Alumni:</strong> Connect with local universities and alumni organisations to promote Swedish literature and the ‘Between the Lines’ exhibition. Invite Swedish authors to give talks or workshops on campus or organise alumni events to celebrate Swedish literature.</li></ul>",
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