About this toolkit Attract trade, investment and talent by positioning Sweden as the leader of the green transition! Pioneer the possible is a communication concept developed to promote Sweden from a business perspective. It can help you open doors, forge new partnerships and maintain key relationships. Be inspired – and inspire others!
Contact person Karin Kärr, karin.karr@si.se
Target audience International audiences who are interested in doing business, investing, or working in and with Sweden.
How to use Pioneer the possible This communication concept is designed for you in your job of promoting Swedish exports or attracting inward investment and talent. It’s there to help you use Brand Sweden to strengthen your offer and make it more credible, so you can make more of a difference and be heard above the buzz.
A Pioneer the possible activity must focus on all of the below topics:
Sustainability/ the green transition Co-creation Innovation Read more about this in the brand manual The Pioneer’s Handbook. The handbook must be read before any activity planning starts.
The exhibition is focused on Swedish innovations and companies leading the green transition within the transport sector, energy sector, construction, and industrial sectors.
Thank you – campaign material Download campaign guidelines (PDF 4.7 MB) Communication guidelines for the Thank you-campaign Download template for Thank you-text (XLSX 20 KB) Template for collecting local cases for a Thank you-text Download example of Thank you-module (PDF 2.7 MB) Example of additional Thank you-exhibition module If you wish to create a PR or social media campaign highlighting successful bilateral relations we have developed tools for a concept that we call ‘Thank you‘.
Funds for sponsoring ads and social media posts can be applied through toolkit. The Swedish institute will additionally cover costs for producing the ad material.
The industry packs are focused on trade promotion for different industry sectors and contain key messages, speaking points, company directories, presentations, and more.
Presentation of the industry packs Recorded presentation of the industry packs with Karin Kärr and Kajsa Guterstam in February 2025.
Videos for screening and social media Videos available for Pioneer the possible activities, social media and marketing. Always use the hashtag #Pioneerthepossible when you are publishing the videos in social media.
Get inspired Pioneer the possible in Istanbul Photo: The Consulate General of Sweden in Istanbul The Consulate General of Sweden in Istanbul participated in the IEFT fairs. The IEFT fairs is one of the top two Study Abroad fairs in Türkiye. The consulate participates every year with a Study in Sweden stand to promote higher education programs in Sweden. At the 2023 IEFT fairs they decided to use the Pioneer the possible exhibition to create extra attention for Sweden as a sustainability leader.
Photo: The Consulate General of Sweden in Istanbul They placed the exhibition next to the fair area since they wanted students to read the exhibition and get impressed with Sweden’s sustainability approach so that it can have a positive impact when the students are choosing a destination for studies abroad.
It received a lot of attention from the visitors and presented an image of Sweden not only as a study destination but also as an attractive country for future work and business opportunities.
Background and related material Pioneer the possible is produced by the Swedish Institute in collaboration with organisations such as Business Sweden, Vinnova (Sweden’s innovation agency), Tillväxtverket (The Swedish Agency for Economic and Regional Growth), Svenskt Näringsliv (the Confederation of Swedish Enterprise), the Ministry for Foreign Affairs, Swedish regions, and many more.
Swedish trade and aid organisations Sweden Tech Ecosystem The new digital meeting place for Sweden’s flourishing tech ecosystem, where you can find data on startups, scaleups and investments.
Sweden Tech Ecosystem
Swecare Health by Sweden An interactive site presenting Swedish Life Science excellence. This space will show you the best Sweden can offer within six thematic areas.
Health by Sweden
Smart City Sweden casebank Browse among Swedish companies that provide solutions for smart and sustainable cities.
Swedish companies – Smart City Sweden
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"children": "This communication concept is designed for you in your job of promoting Swedish exports or attracting inward investment and talent. It’s there to help you use Brand Sweden to strengthen your offer and make it more credible, so you can make more of a difference and be heard above the buzz. "
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"children": "Find images suited to the Pioneer the possible concept on <a href=\"https://imagebank.sweden.se/search?q=ptp\">Imagebank.sweden.se</a>"
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"children": "Funds for sponsoring ads and social media posts can be applied through toolkit. The Swedish institute will additionally cover costs for producing the ad material."
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"children": "Pioneer the possible is produced by the Swedish Institute in collaboration with organisations such as Business Sweden, Vinnova (Sweden’s innovation agency), Tillväxtverket (The Swedish Agency for Economic and Regional Growth), Svenskt Näringsliv (the Confederation of Swedish Enterprise), the Ministry for Foreign Affairs, Swedish regions, and many more."
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"children": "The new digital meeting place for Sweden’s flourishing tech ecosystem, where you can find data on startups, scaleups and investments."
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"children": "<a href=\"https://techecosystem.startupsweden.com/\">Sweden Tech Ecosystem</a>"
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"children": "An interactive site presenting Swedish Life Science excellence. This space will show you the best Sweden can offer within six thematic areas."
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"children": "<a href=\"https://www.healthbysweden.com/\">Health by Sweden</a>"
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"children": "Browse among Swedish companies that provide solutions for smart and sustainable cities."
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"children": "<a href=\"https://smartcitysweden.com/companies/\">Swedish companies – Smart City Sweden</a>"
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"children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
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"children": "This communication concept is designed for you in your job of promoting Swedish exports or attracting inward investment and talent. It’s there to help you use Brand Sweden to strengthen your offer and make it more credible, so you can make more of a difference and be heard above the buzz. "
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"children": "Find images suited to the Pioneer the possible concept on <a href=\"https://imagebank.sweden.se/search?q=ptp\">Imagebank.sweden.se</a>"
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"children": "Funds for sponsoring ads and social media posts can be applied through toolkit. The Swedish institute will additionally cover costs for producing the ad material."
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"children": "Pioneer the possible is produced by the Swedish Institute in collaboration with organisations such as Business Sweden, Vinnova (Sweden’s innovation agency), Tillväxtverket (The Swedish Agency for Economic and Regional Growth), Svenskt Näringsliv (the Confederation of Swedish Enterprise), the Ministry for Foreign Affairs, Swedish regions, and many more."
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"children": "The new digital meeting place for Sweden’s flourishing tech ecosystem, where you can find data on startups, scaleups and investments."
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"children": "<a href=\"https://techecosystem.startupsweden.com/\">Sweden Tech Ecosystem</a>"
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"children": "An interactive site presenting Swedish Life Science excellence. This space will show you the best Sweden can offer within six thematic areas."
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"children": "<a href=\"https://www.healthbysweden.com/\">Health by Sweden</a>"
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"children": "Browse among Swedish companies that provide solutions for smart and sustainable cities."
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"children": "<a href=\"https://smartcitysweden.com/companies/\">Swedish companies – Smart City Sweden</a>"
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"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n<h2 class=\"wp-block-heading\">Background and related material</h2>\n\n\n\n<p>Pioneer the possible is produced by the Swedish Institute in collaboration with organisations such as Business Sweden, Vinnova (Sweden’s innovation agency), Tillväxtverket (The Swedish Agency for Economic and Regional Growth), Svenskt Näringsliv (the Confederation of Swedish Enterprise), the Ministry for Foreign Affairs, Swedish regions, and many more.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Swedish trade and aid organisations</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https://www.kommerskollegium.se/en/\" target=\"_blank\" rel=\"noreferrer noopener\">The National Board of Trade (<em>Kommerskollegium)</em></a></li>\n\n\n\n<li><a href=\"https://www.business-sweden.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Business Sweden</a></li>\n\n\n\n<li><a href=\"https://www.ekn.se/en/\" target=\"_blank\" rel=\"noreferrer noopener\">The Swedish Export Credit Agency (EKN)</a></li>\n\n\n\n<li><a href=\"https://www.sida.se/en\" target=\"_blank\" rel=\"noreferrer noopener\">The Swedish International Development Cooperation Agency (Sida)</a></li>\n\n\n\n<li><a href=\"https://www.sek.se/en/\" target=\"_blank\" rel=\"noreferrer noopener\">Swedish Export Credit Corporation (<em>Svensk Exportkredit</em>)</a></li>\n\n\n\n<li><a href=\"https://www.swedfund.se/en/\" target=\"_blank\" rel=\"noreferrer noopener\">Swedfund</a></li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\">Sweden Tech Ecosystem</h3>\n\n\n\n<p>The new digital meeting place for Sweden’s flourishing tech ecosystem, where you can find data on startups, scaleups and investments.</p>\n\n\n\n<p><a href=\"https://techecosystem.startupsweden.com/\">Sweden Tech Ecosystem</a></p>\n\n\n\n<h3 class=\"wp-block-heading\">Swecare Health by Sweden</h3>\n\n\n\n<p>An interactive site presenting Swedish Life Science excellence. This space will show you the best Sweden can offer within six thematic areas.</p>\n\n\n\n<p><a href=\"https://www.healthbysweden.com/\">Health by Sweden</a></p>\n\n\n\n<h3 class=\"wp-block-heading\">Smart City Sweden casebank</h3>\n\n\n\n<p>Browse among Swedish companies that provide solutions for smart and sustainable cities.</p>\n\n\n\n<p><a href=\"https://smartcitysweden.com/companies/\">Swedish companies – Smart City Sweden</a></p>\n</div>\n"
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