About this toolkit With a highly ranked education system, Sweden is an attractive study and career destination for students worldwide. With this toolkit, you can help spread the word about the nearly 1,000 international degree programmes offered at Swedish universities. The toolkit includes promotion material and guidance on how to work with higher education promotion, career in Sweden promotion, and the brand Study in Sweden.
Target audience International students seeking to study a master’s programme in Sweden and maybe stay to pursue a career after their studies.
Contact person Linnéa Lindgren, linnea.lindgren@si.se
Financial support for 2025 All foreign missions can apply for financial support for student recruitment activities. Priority will be given to countries where students are likely to pursue higher education in Sweden without relying on scholarships.Financial support and how to apply
How to promote Study in Sweden We work to increase Sweden’s attractiveness as a study and career destination through our website studyinsweden.se, via our social media channels, and activities abroad hosted by embassies and consulates. As an international study brand, we have a job to do: represent the Swedish study experience to the world. To persuade talented and socially, globally conscious students everywhere, that living and learning The Swedish Way might be the way for them. We also encourage students to stay in Sweden and work after their studies. Therefore, we also include information about Sweden as a career destination in this toolkit.
Swedish foreign missions can apply for financial support to promote studies in Sweden, but countries with a great potential in recruiting students will be prioritised. If you're unsure about the market potential in your country, please contact the Study in Sweden team
Please read our handbook and brand guide before applying to host a student recruitment event.
All recruitment events are required to collect and submit students’ contact details (so called leads). This is how we measure the impact of your activity. It’s also a crucial part of attracting talents to Sweden as we will continue communicating Study in Sweden offers to them.
We can help you invite students to your activity SI/Study in Sweden has a database with prospective students from all over the world. We can help you send invitations to prospective or admitted students in your country. Contact us to learn more.
An important part of promoting international student mobility is providing information about scholarships. There are two different websites with information about scholarships that you can use:
1. The SI scholarships for master's studies The Swedish Institute (SI) offers fully funded scholarships to over 700 master’s programmes in Sweden. SI has two scholarship programs: SI Scholarship for Global Professionals and Pioneering Women in STEM.
The scholarships are given to students from certain countries. The country list is updated each year.
Scholarship information at SI's website
2. Study in Sweden scholarship database On Study in Sweden’s website you can find the scholarship database that collects scholarships from Swedish universities and institutions aimed at international students. If you have any suggestions of scholarships to add, don’t hesitate to let us know.
Scholarship database on Study in Sweden’s website
Study promotion - digital content
Event material - presentations and prints
Promotional material: Career in Sweden You can find more career material in the toolkit Work in Sweden .
Study in Sweden communication channels
Financial support The Swedish Institute (SI) offers financial support to all embassies and consulates (inside and outside of the EU) in priority countries that would like to attend or arrange events that promote Sweden as a study destination. There are no budget limitations, all applications will be reviewed based on the potential of recruiting students in your country.
The funds are meant to cover expenses related to the following types of events:
Student recruitment fairs organised by a third party Study in Sweden recruitment events organised by foreign missions for prospective students (such as university visits, fairs, or any type of recruitment event) Pre-departure events organised by foreign missions for students accepted to Swedish universities. (The financial support is only open to certain foreign mission, read more here: pre-departure events ) Application deadlines Applications for participation in recruitment fairs and to organise your own recruitment event are accepted on a rolling basis but should be sent in at least two months prior to the event date.
Deadline for applications for pre-departure events is 28 February 2025.
What requirements apply? Your activity should target prospective master students interested in studying full degree programmes abroad. Activities aimed at other target groups (e.g. doctoral students, students looking for language schools abroad, etc) will not be accepted. Pre-departure events should be organised between mid-April and mid-May. Always include alumni in your activity! What is expected of the foreign mission? Project management of the entire event, including registration of participants All staff working with the Study and Career in Sweden promotion should have read the handbook and brand guide. The collection of leads (contact details to prospective students) should be sent to the Study in Sweden team no later than three days after the event. Please use the Study in Sweden lead template Use Study in Sweden branded material and follow our brand guidelines If you have any questions, contact Linnéa Lindgren from the Study in Sweden team.
Related teams at the Swedish institute If you are interested in other programmes of the Swedish Institute, like collaborating with alumni around the world or communicating the SI Scholarship for Global Professionals, don’t hesitate to reach out to our colleagues at the respective departments:
SI Alumni team : alumni@si.se
SI Scholarship team : team coordinator: seble.abera@si.se
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"children": "The Swedish Institute (SI) offers financial support to all embassies and consulates (inside and outside of the EU) in priority countries that would like to attend or arrange events that promote Sweden as a study destination. There are no budget limitations, all applications will be reviewed based on the potential of recruiting students in your country."
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"children": "If you are interested in other programmes of the Swedish Institute, like collaborating with alumni around the world or communicating the SI Scholarship for Global Professionals, don’t hesitate to reach out to our colleagues at the respective departments:"
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"children": "<strong>SI Alumni team</strong>: alumni@si.se "
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"id": 75,
"name": "Romanian",
"slug": "romanian"
},
{
"id": 10,
"name": "Russian",
"slug": "russian"
},
{
"id": 76,
"name": "Serbian",
"slug": "serbian"
},
{
"id": 74,
"name": "Slovak",
"slug": "slovak"
},
{
"id": 51,
"name": "Slovenian",
"slug": "slovenian"
},
{
"id": 35,
"name": "Spanish",
"slug": "spanish"
},
{
"id": 43,
"name": "Swedish",
"slug": "swedish"
},
{
"id": 63,
"name": "Thai",
"slug": "thai"
},
{
"id": 52,
"name": "Turkish",
"slug": "turkish"
},
{
"id": 65,
"name": "Vietnamese",
"slug": "vietnamese"
}
]
},
"material_format": {
"name": "Formats",
"terms": [
{
"id": 44,
"name": "Exhibitions",
"slug": "exhibitions"
},
{
"id": 30,
"name": "Feature film",
"slug": "feature-film"
},
{
"id": 66,
"name": "Manuals",
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},
{
"id": 28,
"name": "Presentations",
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},
{
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"name": "Print materials",
"slug": "print-materials"
},
{
"id": 54,
"name": "Quizzes",
"slug": "quiz"
},
{
"id": 6,
"name": "Social media content",
"slug": "social-media"
},
{
"id": 40,
"name": "Templates",
"slug": "templates"
},
{
"id": 77,
"name": "Toolkit",
"slug": "toolkit"
},
{
"id": 29,
"name": "Video",
"slug": "video"
}
]
},
"material_topic": {
"name": "Topics",
"terms": [
{
"id": 70,
"name": "Architecture",
"slug": "architecture"
},
{
"id": 72,
"name": "Art",
"slug": "art"
},
{
"id": 11,
"name": "Celebrations",
"slug": "celebrations"
},
{
"id": 24,
"name": "Children & youth",
"slug": "children-youth"
},
{
"id": 17,
"name": "Democracy",
"slug": "democracy"
},
{
"id": 69,
"name": "Design",
"slug": "design"
},
{
"id": 71,
"name": "Film & drama",
"slug": "film-drama-series"
},
{
"id": 14,
"name": "Food",
"slug": "food"
},
{
"id": 18,
"name": "Gender equality",
"slug": "equality"
},
{
"id": 12,
"name": "History",
"slug": "history"
},
{
"id": 19,
"name": "Innovation",
"slug": "innovation"
},
{
"id": 41,
"name": "LGBTQI+",
"slug": "lgbtqi"
},
{
"id": 67,
"name": "Literature",
"slug": "literature"
},
{
"id": 68,
"name": "Music",
"slug": "music"
},
{
"id": 20,
"name": "Society",
"slug": "society"
},
{
"id": 46,
"name": "Sports",
"slug": "sports"
},
{
"id": 15,
"name": "Study",
"slug": "study"
},
{
"id": 21,
"name": "Sustainability",
"slug": "sustainability"
},
{
"id": 31,
"name": "Sweden in general",
"slug": "sweden-in-general"
},
{
"id": 5,
"name": "Trade",
"slug": "trade"
},
{
"id": 73,
"name": "Work",
"slug": "work"
}
]
}
},
"category": false
}
} 
