About this toolkit With a highly ranked education system, Sweden is an attractive study destination for students worldwide. With this toolkit, you can help spread the word about the nearly 1,000 international degree programmes offered at Swedish universities. The toolkit includes promotion material and guidance on how to work with higher education promotion and the brand Study in Sweden.
Target audience International students seeking to complete their bachelor’s or master’s degree abroad.
Financial support for 2024 Swedish foreign missions will be able to apply for financial support for student recruitment activities in 2024. Application will open in January 2024. Financial support and how to apply
How to promote Study in Sweden We work to increase Sweden’s attractiveness as a nation of knowledge through the student platform studyinsweden.se and activities at embassies, fairs and universities around the world. As an international study brand, we have a job to do: to represent the Swedish study experience to the world. To persuade talented and socially, globally conscious students everywhere, that living and learning The Swedish Way might be the way for them.
Introduction training for foreign missions An introduction to using the Study in Sweden brand.
If you are interested in working with the Study in Sweden brand, it is important that you watch this introduction video. It is 20 minutes long and you will learn about the Study in Sweden brand, how to work with it, how to embody it, and how to promote it!
Study in Sweden brand guide Download brand guide (PPTX 30 MB) Study in Sweden brand guide The brand manual is a tool for anyone who is involved in promoting Sweden as a study destination, such as embassy employees, recruiters, international coordinators and other university staff.
Study in Sweden Handbook Download the handbook (PDF 5 MB) Study in Sweden Handbook Download FAQ (PDF 956 KB) Frequently asked questions An important aspect of our promotion work is centred around collecting leads – people who have shown interest in studying in Sweden and would like to learn more. Our leads have often learned about the Study in Sweden brand through the promotion of foreign missions. You are our extended arm and ambassadors in your country. Therefore, we want to make sure to support you in your promotion work and through your various activities and events.
The handbook covers:
advice on how to approach student marketing useful advice in preparation of student fairs how to organise pre-departure and send-off events useful resources (print material, templates, booth material) how to collect leads at events.
An important part of promoting international student mobility is providing information about scholarships. We have two structures you can refer to:
The Swedish Institute scholarships for master's studies Study in Sweden scholarship database The scholarships for master's studies The Swedish Institute (SI) offers fully funded scholarships to over 700 master’s programmes in Sweden. SI has two scholarship programs: SI Scholarship for Global Professionals and Pioneering Women in STEM.
Scholarship information at SI's website
Study in Sweden scholarship database On Study in Sweden’s website you can find the scholarship database that collects scholarships from Swedish universities and institutions aimed at international students. If you have any suggestions of scholarships to add, don’t hesitate to let us know.
Scholarship database on Study in Sweden’s website
Promotion material for Study in Sweden
Social media content and videos Support contacting prospective or admitted students We can help you sending emails to prospective or admitted students in your country. Get in contact with Linnéa Lindgren from the Study in Sweden team for more information.
Study in Sweden communication channels
The Study in Sweden team would love to know whenever you organise or attend Study in Sweden activities and events, such as taking part in student recruitment fairs or arranging other events such as pre-departure events for students. This helps us keep track of the brand exposure and increase the chances of collaboration with us and Swedish universities.
Note that we strongly encourage anyone who is hosting any events to promote Sweden as a study destination to watch our introduction training video .
It is very important that anyone representing Study in Sweden knows how to use our brand.
Financial support The Swedish Institute (SI) offers financial support to all embassies and consulates in priority countries who would like to attend or arrange events that promote Sweden as a study destination.
From 2024 onwards we will also provide financial support to embassies and consulates within the EU.
The funds are meant to cover expenses related to the following types of events:
Student recruitment fairs organised by a third party Study in Sweden recruitment events organised by foreign missions for prospective students (such as university visits, fairs, or any type of recruitment event) pre-departure events organised by foreign missions for students accepted to Swedish universities (financial support only open for prioritized countries: Brazil, China, Colombia, India, Indonesia, Japan, Kazakhstan, Korea, Mexico, Taiwan, Thailand, Türkiye, UK, USA, Vietnam.) Application deadlines Applications for participation in recruitment fairs and to organise your own recruitment event are accepted on a rolling basis but should be sent in at least two months prior to the event date.
Deadline for applications for pre-departure events was 23 February 2024.
When will we give you confirmation? We will try to inform you as soon as possible from when we receive the application. It might take up to one week before we can reply to you. Be sure to apply on time!
How much can the grant cover? Student recruitment fairs :
There is no limit on the grant, though it is intended to cover the costs of participating in the fair such as travel, lodging, registration fee, and other expenses related to the fair such as printing t-shirts or arranging dinner for alumni volunteers. Study in Sweden recruitment events:
The maximum amount of funding for recruiting events organised by foreign missions is 25,000 SEK for each event. The funding is intended to cover costs of the event such as renting a venue, marketing the event, arranging any food, coffee, snacks, etc. Pre-departure events :
The maximum amount of funding for pre-departure events is 25,000 SEK for each event. We expect expenses to be lower for cities that do not have a substantial number of international students. The funding is intended to cover costs of the event such as renting a venue, arranging for any food, coffee, snacks, printing costs, nametags, etc. What requirements apply? Student fairs:
The fair should be focused on prospective master students interested in studying full degree programmes abroad. Fairs aimed at other target groups (e.g. doctoral students, students looking for language schools abroad, etc) will not be accepted. Please read and use the Study in Sweden handbook and the chapter on student fairs. Pre-departure events :
The event should ideally be organised between mid-April and mid-May. You should expect at least 10 newly admitted students to attend the event. Alumni must be incorporated into the event to some extent. Study in Sweden recruitment events :
The event should be organised during between September–December if possible . You should expect at least 150 prospective students to attend. What is expected of the foreign mission? Project management of the entire event including registration of participants All staff working with the events/fairs should have watched the training video and read the handbook. Collection of leads (contact details to prospective students) and send them to the Study in Sweden team no later than three days after the event by using the lead template below Use Study in Sweden branded material and follow our brand guidelines Study in Sweden lead template (XLSX 26 KB) If you have any questions, get in contact with Linnéa Lindgren from the Study in Sweden team.
Related teams at the Swedish institute If you are interested in other programmes of the Swedish Institute, like collaborating with alumni around the world or communicating the SI Scholarship for Global Professionals, don’t hesitate to reach out to our colleagues at the respective departments:
SI Alumni team : alumni@si.se
SI Scholarship team : team coordinator: seble.abera@si.se
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"children": "The Study in Sweden team would love to know whenever you organise or attend Study in Sweden activities and events, such as taking part in student recruitment fairs or arranging other events such as pre-departure events for students. This helps us keep track of the brand exposure and increase the chances of collaboration with us and Swedish universities."
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"children": "Note that we strongly encourage anyone who is hosting any events to promote Sweden as a study destination to watch our <a href=\"https://sharingsweden.se/toolkits/study-in-sweden#introduction-training\">introduction training video</a>."
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"children": "The Swedish Institute (SI) offers financial support to all embassies and consulates in priority countries who would like to attend or arrange events that promote Sweden as a study destination."
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"children": "<strong>From 2024 onwards we will also provide financial support to embassies and consulates within the EU.</strong>"
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"children": "Applications for participation in recruitment fairs and to organise your own recruitment event are accepted on a rolling basis but should be sent in at least two months prior to the event date."
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"children": "Deadline for applications for pre-departure events was 23 February 2024."
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"children": "We will try to inform you as soon as possible from when we receive the application. It might take up to one week before we can reply to you. Be sure to apply on time!"
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"html": "<ul class=\"wp-block-list\"><li>There is no limit on the grant, though it is intended to cover the costs of participating in the fair such as travel, lodging, registration fee, and other expenses related to the fair such as printing t-shirts or arranging dinner for alumni volunteers. </li></ul>"
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"children": "<strong>Study in Sweden recruitment events:</strong>"
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"html": "<ul class=\"wp-block-list\"><li>The maximum amount of funding for recruiting events organised by foreign missions is 25,000 SEK for each event.</li><li>The funding is intended to cover costs of the event such as renting a venue, marketing the event, arranging any food, coffee, snacks, etc.</li></ul>"
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"html": "<ul class=\"wp-block-list\"><li>The maximum amount of funding for pre-departure events is 25,000 SEK for each event. We expect expenses to be lower for cities that do not have a substantial number of international students. </li><li>The funding is intended to cover costs of the event such as renting a venue, arranging for any food, coffee, snacks, printing costs, nametags, etc. </li></ul>"
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"html": "<ul class=\"wp-block-list\"><li>The fair should be focused on prospective master students interested in studying full degree programmes abroad.</li><li>Fairs aimed at other target groups (e.g. doctoral students, students looking for language schools abroad, etc) will not be accepted. </li><li>Please read and use the <a href=\"https://sharingsweden.se/toolkits/study-in-sweden#handbook\">Study in Sweden handbook</a> and the chapter on student fairs. </li></ul>"
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"html": "<ul class=\"wp-block-list\"><li>The event should ideally be organised between mid-April and mid-May.</li><li>You should expect at least 10 newly admitted students to attend the event. </li><li>Alumni must be incorporated into the event to some extent.</li></ul>"
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"children": "If you have any questions, get in contact with Linnéa Lindgren from the Study in Sweden team. "
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"children": "If you are interested in other programmes of the Swedish Institute, like collaborating with alumni around the world or communicating the SI Scholarship for Global Professionals, don’t hesitate to reach out to our colleagues at the respective departments:"
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"children": "<strong>SI Alumni team</strong>: <a href=\"mailto:alumni@si.se\" target=\"_blank\" rel=\"noreferrer noopener\">alumni@si.se</a> "
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"children": "With a highly ranked education system, Sweden is an attractive study destination for students worldwide. With this toolkit, you can help spread the word about the nearly 1,000 international degree programmes offered at Swedish universities. The toolkit includes promotion material and guidance on how to work with higher education promotion and the brand Study in Sweden."
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"children": "We work to increase Sweden’s attractiveness as a nation of knowledge through the student platform studyinsweden.se and activities at embassies, fairs and universities around the world. As an international study brand, we have a job to do: to represent the Swedish study experience to the world. To persuade talented and socially, globally conscious students everywhere, that living and learning <strong>The Swedish Way</strong> might be the way for them."
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"children": "An important aspect of our promotion work is centred around collecting leads – people who have shown interest in studying in Sweden and would like to learn more. Our leads have often learned about the Study in Sweden brand through the promotion of foreign missions. You are our extended arm and ambassadors in your country. Therefore, we want to make sure to support you in your promotion work and through your various activities and events."
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